BellaSugar

Katy Perry Does Her Best 1920s Snow White in New GHD Ads

Jaime Richards — Thu, 13 Oct 2011 11:46:16 PDT

While many people will undoubtedly dress up as Katy Perry for Halloween this year, others might just be inspired by latest batch of GHD ads instead. To promote the brand's new limited-edition, art deco-inspired Scarlet Collection ($225) flat-iron set, Katy recently posed while wearing two retro-meets-modern looks in which she portrays a 1920s Snow White.

Not only are the images (shot by David LaChapelle) and hairstyles cool, but they're excellent fodder for your All Hallows' costume or even a sexy night out. Be sure to check out Katy's other GHD ads, in which she sports new wave, boho-chic, and old Hollywood hairstyles, and learn how to get her Snow White beauty look now.

Photos courtesy of GHD

Katy Perry Gets a Gig With GHD

Jaime Richards — Mon, 07 Mar 2011 10:45:00 PST

She has her own nail polish collection through OPI and her own celebrity scent, and she's been the spokesperson for Proactiv. Now, Katy Perry has a whole new beauty gig, as she's just been named the face of GHD, a UK-based hairstyling appliances brand. "Katy completely embodies GHD's spirit of female transformation and empowerment, as she is recognized as a cutting-edge style icon unafraid to push fashion and beauty boundaries," GHD's Paul Stoneham told WWD. Katy is known for her beautiful coiffures and adventurous spirit, so it seems fitting that she'd represent a high-end hairstyling brand. Do you agree?

UK's ASA to ghd: FU!

BellaSugar — Mon, 17 Mar 2008 10:00:40 PDT

Britain's Advertising Standards Authority would like to straighten something out with hair-care company ghd. The ASA recently banned ghd's latest advertising campaign, which features women praying for beautiful hair. The juxtaposition of lingerie-clad women with iconic Christian imagery didn't sit well with some viewers, and after 23 complaints, the ad was pulled. Here it is, if you want to see what the fuss is about:

I'm not sure that it's the most amazing commercial I've ever seen, but I'm not sure that it's blasphemous, either. Then again, between this ad and the Lookin' Good For Jesus controversy, it seems like beauty companies might want to steer clear from adapting religious images for a while.

Backstage Beauty: Peter Som

BellaSugar — Wed, 19 Sep 2007 13:00:50 PDT

While FabSugar attended the Peter Som fashion show last season, they were unable to make it on this trip-but that's okay. BellaSugar's got the goods on how to create the sexy, tousled hair from this season's Spring 2008 show.

The goal of lead hairstylist Eugene Souleiman was to have runway hair that looked fresh, young and natural, with a slight edge. He is quoted saying, "It's the look of the uptown girl that parties downtown."

And on a makeup note, was anyone else surprised they the models weren't wearing the Peter Som for Lancome lipstick? I guess that is just so Fall '07.

View 5 Photos ›

Oh well, for a list of ghd (good hair day) products used to style the show and for step-by-step instructions on how to create sexy beach waves, read more

Step 1: Cleanse and nourish hair with the appropriate shampoo and conditioning treatment for your hair type.
Step 2: Spray hair with a little bit of ghd miracle mist to control fly-aways and frizz. Next, spray on some ghd thermal protector to ensure hair won't get damaged during the heat styling process.
Step 3: Then, to achieve the natural tousled look, use the ghd new styler (as opposed to a standard flat iron) on the part of the hair closest to the scalp and bring it down only mid-way. Do not iron the ends of the hair.
Step 4: Lastly, spray on a generous amount of ghd sea spray to create matte, beachy waves. Use your fingers to separate any curls that seem overly defined.

Giveaway of the Day! GHD Professional Hairstyling Iron

BellaSugar — Tue, 22 May 2007 23:30:02 PDT

To celebrate the very exciting launch of BellaSugar, we're giving away a different product every day in May, thanks to our very generous friends at Sephora.

Today's prize is a favorite of professional stylists and celebrities alike. Understandable, since the GHD Professional Hairstyling Iron ($195) is designed to both curl and straighten the hair, which is great if you like to change your locks a lot like I do. With ceramic technology and a built-in microprocessor, this thing heats up in seconds but protects your hair from damage.

A big congratulations to Girlygirl1129, who won yesterday's prize, a Sephora $50 Gift Card. You could be a winner too: Just enter today's giveaway by leaving a comment below by 5 p.m. PDT / 8 p.m. EDT Wednesday, May 23, and we'll announce the winner when we post the next giveaway. Please, only ONE comment per person; duplicate comments will be discarded, so commenting more than once won't up your chances of winning. Also, you must be a TeamSugar member to comment, so if you're not a member, please register here for an account. For all of the rules and regulations, just click here. Good luck!

How-To: Sexy Beach Hair In The City

BellaSugar — Wed, 21 Mar 2007 07:15:55 PDT

Salty, wavy, thick beach hair is super-sexy - and it doesn't have to be something that you only achieve in the summertime by the sand. Here's how to achieve this faboo tousled wind blown look during the rest of the year.

First, shampoo and condition your hair before bed and towel dry your hair. Evenly distribute either a mousse or product with hold to it, in even sections throughout your hair. If you have thick or wavy hair, apply a relaxing balm to smooth your curls and tame frizz. Comb through.
Next, scrunch your hair before you fall asleep and when you wake, your hair will have great texture and volume.
To fix the front, just wet and blow out the pieces that are funky. Then take a large sized curling iron and wrap about ten different pieces around it to give your hair some freshness, body and bounce.

For some products to help you achieve sexy beach hair,

read more Kusco Murphy Beach Hair, $29, was created by Australian hair stylist, Kevin Murphy. It's what this pro uses on his cover girls for the Sports Illustrated Swimsuit Edition. It contains crushed Bamboo (for volume), Stinging Nettle (for strength) and Coconut Oil with Bergamot (for texture). When hair is already dry, apply a small amount onto your hands and scrunch your hair from the tips towards your roots. The more you use the stronger the effect. Then, continue to mold your hair until you are happy with the shape.
Bumble and Bumble Surf Spray, $21.50, is a seaweed extract based product that gives your hair a sexy, salty "sea" texture. Spray a couple of spritzes all over your hair and then scrunch away. To refresh your hair throughout the day, continue to spritz and scrunch!
GHD Sea Spay, $23.95, is made of Dead Sea salts to add amazing matte texture and hold to your hair. It helps to create curls and surf-style waves. It also contains UVA protection and helps lock in the natural moisture of your hair.
Source

Katy Perry Set to Launch a Line of False Eyelashes

Jaime Richards — Wed, 11 Jan 2012 10:20:00 PST

Katy Perry might be blowing up the charts with her catchy tunes, but she's definitely found her place in the beauty industry, as well. In fact, false-eyelashes brand Eylure recently announced on its Twitter account: "Big news! @katyperry has designed an exclusive new lash range with @EylureUSA." While there's no word on exactly what the lashes will look like (teenage dreams? glittery cupcakes?), the news is very much in line with Katy's retro-meets-quirky image. Over the past year or so, Katy has launched two fragrances, Purr and Meow, inked a deal with GHD hair tools, and even debuted her own line of OPI-branded polishes. Look for Katy's false lashes at Ulta starting next month. But don't blink: surely the multitalented star will have more beauty ventures in store for 2012.

How to Get Katy Perry's Retro-Chic Hair From Her New GHD Ads

Jaime Richards — Wed, 13 Apr 2011 14:57:09 PDT

Last month we learned that Katy Perry scored a gig as GHD's new spokeswoman, and now her first ads for the brand are out. And seeing that it's a campaign featuring heated styling tools, you know the hair looks were going to be amazing. Katy's photos, which were shot by famed photographer David LaChapelle, were creatively conceived with GHD and Katy's fashion stylist, Johnny Wujek. Learn all three of Katy's iconic eras hairstyles, as seen in the ads, right now.

Photo courtesy of GHD

Beauty Must Reads From the Bella Community

BellaSugar — Sat, 06 Aug 2011 03:13:00 PDT

Check out this nail art inspired by Vera Bradley's plum petals - Beautopia
Essence launches their '50s Girls Reloaded makeup collection - MakeupByMarly
How to get beach waves with GHD's IV Styler - Temple of Glam
Multitasking Summer beauty wonders - LesleyKat
How to make a luxurious at-home lip scrub - Beautiful Basics

Giveaway of the Day! LaVanila Vanilla Grapefruit Rollerball Fragrance

BellaSugar — Wed, 23 May 2007 23:30:26 PDT

To celebrate the very exciting launch of BellaSugar, we're giving away a different product every day in May, thanks to our very generous friends at Sephora. A big congratulations to Ninayang, who won yesterday's giveaway for a GHD Professional Hairstyling Iron.

Today's prize is one of those great products that's good for you and good-smelling. Available only at Sephora, the LaVanila Vanilla Grapefruit Rollerball Fragrance is a refreshing citrus scent with a handy roll-on application. Made with pure essential oils, it's completely free of nasty petrochemicals and mineral oils. That's important, since my friends at Sephora tell me that 60 percent of what you put on your skin is absorbed into the bloodstream. Do you take natural ingredients into account when buying a scent?

To enter today's giveaway, just leave a comment below by 5 p.m. PDT / 8 p.m. EDT Thursday, May 24, and we'll announce the winner when we post the next giveaway. Please, only ONE comment per person; duplicate comments will be discarded, so commenting more than once won't up your chances of winning. Also, you must be a TeamSugar member to comment, so if you're not a member, please register here for an account. For all of the rules and regulations, just click here. Good luck!