Fab Flash: Girls Gone Wild Gear

BellaSugar — Tue, 06 Mar 2007 16:55:55 PST

It has been reported that "Girls Gone Wild" is launching an apparel line with a cheeky tag that reads: "When Clothing Isn't Optional!"

Joe Francis, founder, at the age of 23, of the ten year old business called Girls Gone Wild believes that his new line of apparel will be worth anywhere from $40 - $60 million within the next two years. His empire is currently worth approximately $100 million.

The clothing consists of two sportswear lines called: angel and beach, a swimsuit collection designed by Ashley Paige, and a super sexy intimates collection. The hemlines are short and the bikinis are skimpy - this is a line for a girl who's not shy.

Lindsay Lohan has already been spied wearing GGW Apparel, and Paris Hilton and Kimberly Stewart, will be the line's first celebrity guest designers. To see more images and to read more about what Francis has to say about his new line,

"There's a little 'Girls Gone Wild' in every girl. That's what I want to bring out, but without being cheesy. The direction of the line is important to me, it's not what you'd expect. There is a lot that is more subtly branded Girls Gone Wild product. Whether you want a little Girls Gone Wild in the logo on your underwear or a little Girls Gone Wild logo on your sweatpants, you can find that in this line."

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