OK, no matter what you think about Gwen Stefani's tendency to fetishize anything and everything Asian, you've gotta admit: Her new perfume bottles are pret-ty darn 可愛い — that's kawaii, which is Japanese for "cute." The quintet comprises the Harajuku Lovers fragrance collection — more details here — and the scents are aimed toward a younger crowd than her first scent, L. View 5 Read more

Eighty-four percent of you say you're sick of celebrity fragrances, but you must be anomalies—because celeb perfumes are selling like crazy. Some of the interesting bits from the story: There's big bucks in this business. Euromonitor International, a Chicago-based market research firm, reports that worldwide sales of the top seven celebrity scent lines—just the top seven!—totaled $353.6 Read more

I just found the new spot for L By Gwen Stefani, and just like Sarah Jessica's Covet commercial, there is whispering. (Weird, isn't it, how fragrance ads often involve whispering?) Upon third or fourth viewing, I was impressed by the consistent branding—check out the shape of the pool and the shape of the bottle. What do you think of it? Source Read more

On Monday afternoon, Gwen Stefani detached herself from Kingston for a short time to unveil her very first fragrance called L (the L stands for love). She and Coty Prestige collaborated to create this scent, and together, they had a launch party at the Soho House in NYC where two Olympian swimmers performed water ballet. The perfume is made from water hyacinth, white freesia, pear leaves, Read more

Fresh off the success of her first fragrance, Gwen Stefani is gearing up to launch five — yes, five — new ones based on herself and her backup singers. WWD reports that the Harajuku Lovers collection will encompass five different perfumes: Love, Angel, Music, Baby, and G. And if you ask Gwen, she's amazed that it all came together. She told WWD: "I didn't think this project would actually Read more