Imari Seduction Is As Dreamy As Its Spokesperson

BellaSugar — Fri, 27 Jul 2007 13:00:22 PDT

We first heard buzz about the Jennifer Hudson fragrance, Imari Seduction, back in March and now it's almost here! Jennifer was asked by Avon to be the spokesperson for this new scent soon after her Oscar win for Dreamgirls.

As harsh as this may sound, I guess her 15 minutes of fame is lasting a lot longer than predicted. This girl's got star quality written all over her. Seems to me like she's gone from 0 to 60 in no time!

I haven't sampled the fragrance yet, but from what I gather, it's a hearty mix of flowers and woods with a little touch of sweetness in the top notes. It has notes of crimson rose, purple orchid, patchouli, wild berries, plum, sandalwood, amber, musk and vanilla bean. Get excited, the launch is set for August-only a couple of days away. Imari Seduction will be available in a 1.7 oz bottle for $22.50.

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Beauty Byte: Jennifer Hudson Signs With Avon

BellaSugar — Thu, 08 Mar 2007 06:11:33 PST

Yesterday Avon Products Inc. signed Oscar winner Jennifer Hudson to be the latest spokesperson for their Imari brand and the new scent, Imari Seduction. The fragrance will go on sale in August.

Hudson says, "This is an honor for me and very flattering."

She is the latest in a string of celebrities to attach their names to fragrances. Market research firm NPD Group believes that celebrity fragrances made up almost a quarter of the top 100 women's fragrance brands last year - which is up from 10% in 2003.

This collaboration is really very exciting for this rising singer and starlet. Avon is the world's largest direct seller of cosmetics, and Imari has been its best selling fragrance since its launch 20 years ago. Wow, congrats again Jen!

To read what Avon Executive Vice President Liz Smith had to say about Jennifer Hudson and Avon's partnership,

"We believe that our Avon representatives and their customers will be truly inspired by Jennifer's dream-come-true success story."

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