What We're Sweet On: A Truly Multitalented Mascara


Updated 10/30/11 8:04 AM · Posted by · 1 comment

It Cosmetics Multitasking Mascara

There are lots of lash treatments on the market: serums, primers, conditioners, and tints, just to name a few. So it's really surprising that, until now at least, no one had come up with a product that threw everything and the proverbial kitchen sink in together. New It Cosmetics Hello Lashes! ($29 for two) is the last word in lash convenience, a volumizing mascara/primer/serum/lash tint/lash Read more

Eureka! I've Finally Discovered the Easiest, Fastest Brow-Filler Regimen


Updated 04/14/11 1:10 AM · Posted by · 0 comments

The Best Products For Filling in Brows

I've tried many brow-filling products as a result of a decade-old mishap involving an overly zealous tweezing experience, but recently I've struck gold (uh, taupe) with It Cosmetics' Brow Power Universal Eyebrow Pencil ($24). Lots of eyebrow pencils look harsh, but this one, thanks to its smooth, glide-on texture and natural-looking hue, appears faint and realistic on the skin. Even better, the Read more

Product Review: Bye Bye Under Eye Concealer


Updated 12/01/09 7:19 PM · Posted by BellaSugar · 6 comments

Product Review: Bye Bye Under Eye Concealer

Confession: upon first receiving It Cosmetics's Bye Bye Under Eye Concealer ($24), I have to admit I judged a book by its cover. It did look, after all, a little infomercial-ish. Of course, seeing that on my most tired of days, I experience extremely hard-to-cover dark purple under-eye circles, I will give any coverup a shot — anytime. And the coverage offered by Bye Bye is no joke. It's no Read more

Is This Cleavage-Boosting Kit a Bust?


Updated 06/30/09 4:45 AM · Posted by BellaSugar · 22 comments

Is This Cleavage-Boosting Kit a Bust?

Makeup isn't just for the face anymore — or at least that's what a few companies would like you to think. Last week we took a look at concealer for your feet, and this time around, it's the My Beautiful Breasts kit ($69) from It Cosmetics. Intended to create the appearance of larger ta-tas, the kit includes waterproof/sweatproof "bust shadows," an awesomely titled Library of Secrets manual, Read more

New Product Alert: Get Wet from It Cosmetics


Updated 06/26/09 4:58 PM · Posted by BellaSugar · 14 comments

Get Wet from It Cosmetics

I've heard of waterproof eye shadows, mascaras and eyeliners, but never have I encountered waterproof makeup for your facial skin. However, all of that changed when I discovered Get Wet ($32), a new waterproof and sweat-proof highlighter and bronzer from It Cosmetics. The three-pan compact includes a deep, matte powder bronzer and two powder highlighters (one much paler than the other). It can Read more

What to Expect (Beauty-Wise) When You're Expecting


Updated 05/23/12 4:31 PM · Posted by · 1 comment

What Beauty Is Safe and Unsafe For Pregnant Women

Moms-to-be, we salute you. Perhaps your body is changing, and you're not quite sure if your favorite beauty treatments are allowed. In honor of today's release of What to Expect When You're Expecting, we reached out to Dr. Lindsay Cruel, OB/GYN (also known as my dad) to debunk any pregnancy beauty myths. Find out your prenatal dos and don'ts when you read more. Read more

What We're Sweet On: A Lip Exfoliator That's Unrefined


Updated 05/10/12 3:48 PM · Posted by · 0 comments

Fresh Sugar Lip Polish Review

Rough, peeling lips underneath your favorite matte lipstick (or any lipstick for that matter) are never a good thing. Enter your salvation: Fresh Sugar Lip Polish ($23). Unlike most lip scrubs, Fresh's formula doesn't shy away from coarse crystals. The brown sugar granules slough away dead skin, giving your lips a smooth finish, while shea butter, jojoba oil, and grapeseed oil lend moisture. Read more

Christian Louboutin Launches a Beauty Brand


Updated 05/11/12 9:28 AM · Posted by · 0 comments

Christian Louboutin Starts Beauty Company

You may not be ready to splurge on a pair of Louboutin heels yet, but no worries: his cosmetics line could be classing up your bathroom counter in 2013. The famed shoe designer has started a new company, Christian Louboutin Beauté. "Beauty products also have to do with empowering women," he explained to WWD. "That's very much the job of the shoes I'm designing." This announcement comes just in Read more

Indie Brand Causes a Huge Safety Controversy


Updated 03/03/11 11:51 AM · Posted by · 19 comments

Glittersniffer Cosmetics Causes a Cosmetics Safety Controversy

Major beauty drama is going down in Michigan: an indie cosmetics brand Glittersniffer is being accused of using unsafe ingredients in its eye makeup. Glittersniffer proprietor Lela Warren, who does not have formal training in cosmetics formulation, is under fire for using non-FDA approved soap dyes — which can lead to irritation and even blindness — in the brand's vividly hued eye shadows. Read more

In a Met Gala Minute: Rachel Zoe, Camilla Belle, and More Give Us the Red-Carpet Scoop


Updated 05/09/12 10:22 AM · Posted by · 2 comments

Celebrity Interviews at Met Gala 2012

The annual Met Gala not only inspires fashion's finest to come together for an epic showing of couture, avant-garde, and wildly fantastic gowns, but it also allows us to catch up — if only for 60 seconds — with some of our favorite style setters. Last night's affair was nothing short of eye-catchingly chic, and to add to our plate, we caught up with the likes of Rachel Zoe in her own fringed Read more