Brand-New Brand: J. Blossom

BellaSugar — Wed, 30 May 2007 10:33:54 -0700

J.Blossom is a brand with a clear mission, and a warm, fuzzy one at that. Founder Jamila White created the bath and body products with children of color in mind, looking to keep kids both clean and carefree. In a recent interview with Afrobella, White explains her motivation:

"I felt like little girls’ self-esteem was under an all-out assault. Every message was telling them that something was wrong with them; that they needed to have long, straight hair; that their skin wasn’t the right shade; that their noses were too big; that their body wasn’t the right shape ... "

To that end, every product in the J. Blossom line - including bubble bath, lip balm, and body lotion - comes with an "affirmation" on the label, such as "I have a beautiful smile" and "Beautiful skin comes in all shades – yummy chocolate, smooth caramel, or creamy vanilla!" For details on the products, read more

J. Blossom's products are free of artificial colors and mineral oils, and each item comes in two kid-friendly scents: Strawberry Banana Smoothie and Great Big Grape. These products are also a bargain, which is great when shopping for fickle kids.

The Lip Balm, made from shea butter and jojoba oil, costs $3, while the Body Lotion and Bath and Shower Gel are just $12 each. You can also get an adorable little J. Blossom gift sets ($12) with a bath pouf and gift bag.