Wild 'n' crazy Bella had a wild 'n' crazy Saturday night — at Target. Woot! Isn't having the store practically all to yourself the best? Making my customary beauty aisle pit stop, I was disturbed by what I saw. While I don't mean to nitpick one of my favorite stores, the new designer makeup collection was a big ol' hot mess, as I'm sure you'll agree. To see what I'm talking about, read more Read more

Testers at Target — yes! After popping in the megastore during on a weekend of errand running, I checked out the latest addition to their newly boosted cosmetics section. Just as Target's GO International line features lower-priced designer fashions, three new collections from top names in the makeup world now line the aisles. Touted as more affordable than the fancy designer counterparts, Read more

Coming this August to a Target store near you are three, more affordable versions of designer cosmetics collections by Jemma Kidd, Pixi Cosmetics, and Napoleon Perdis. The reason for the push, according to consultant Allan Mottus, is that "Target is not doing well in mass beauty." Aside from Sonia Kashuk, a brand that they have a financial relationship with, the beauty department is not being Read more

Eyebrow maintenance has never been so easy. Thanks to multi-pan palettes you can even change the color of your hair and still keep the same products. As I was web-surfing late last night, I came upon these brow kits that are equipped with mini tweezers. I've already shown you some of my favorites from the past, but here are a few newcomers I think you'll also enjoy checking out. Jemma Kidd Brow Read more

Now you can add Jemma Kidd's Semi-Permanent, Waterproof Eye Lash Color ($28.50) to the wide world of makeup stains. But unlike lip and cheek stains, this one is for your eyelashes. What's more, it's waterproof. The semipermanent dye is lightweight and promises not to smudge, flake, or feather for 24 hours. It goes on like a mascara, and you should let it dry for a few moments before applying a Read more

Woo hoo, Holiday 2007 party palettes are here already! These products for your eyes, lips and cheeks are not only terrific values but they are all slim, and travel-friendly for the Bella gal on the go. I hope you like what you see because this is just the beginning of many, many more holiday specials for the season! Tarte We Wish You Wealth Palette costs $52, yet it has a $578 value — talk Read more

I am such a two-in-one product fan that I've decided to create a brand new feature all about dynamic duo's called What A Pair. It's no wonder that when I saw this Plumping Lip Balm & Long-Lasting Color Duo from Jemma Kidd I went totally bananas. This creamy double-sided stick contains a moisturizing lip balm on one side and a creamy lipstick on the other—all for $20. C'mon, that's not a Read more

Welcome back to part two of Easy-To-Use Eye Shadow Sticks. You guys seemed really into Part I, so here are a few more for you to fancy! These no-mess shadows fall somewhere between a cream and a powder. They come in a range of colors and textures and are virtually foolproof to apply. Jemma Kidd Stardust Cream Shadow ($22) is a glittery pastel eye shadow that will add an instant twinkle to Read more