What We're Sweet On: Volume in a Can


Updated 10/11/11 6:23 PM · Posted by · 0 comments

John Frieda Anytime Volume Refresher Review

One of the most annoying things about having fine hair is that to get it to perk up at the end of the day you practically have to shampoo and blow dry all over again. Happily, John Frieda Anytime Volume Refresher ($6) is an inexpensive, fast way to sidestep that inconvenience. It's a light dry shampoo spray, so it doesn't give you the weighed down, white-tinged roots a lot of powder formulas Read more

Experience the Breakthrough For Yourself


Updated 10/11/11 6:24 PM · Posted by · 0 comments

Experience the Breakthrough For Yourself

John Frieda® Precision Foam Colour. Whether you want to be a bright, shimmering blonde; a multidimensional brunette; or a rich, vibrant redhead, there is a salon-inspired Precision Foam Colour shade for you. With 20 gorgeous shades to choose from, you can find the perfect color to suit your look. You can also visit the Shade Selector for help finding your ideal, salon-inspired shade. Click here Read more

Which John Frieda® Precision Foam Colour Shade Best Suits You?


Updated 09/08/11 12:12 PM · Posted by · 0 comments

Which John Frieda® Precision Foam Colour Shade Best Suits You?

Every woman knows that her hair color says a lot about her. Whether you’re a bright blonde, a bold brunette, or a vibrant redhead, now is the perfect time to refresh your colour with a salon-inspired shade from John Frieda® Precision Foam Colour. Not sure which shade is more you? Let the John Frieda ® Hair Care Experts guide you through the shade selection process. Watch the video here. Read more

BellaSugar's April Must Haves


Updated 04/01/11 11:35 AM · Posted by BellaSugar · 0 comments

BellaSugar's Beauty Must Haves For April

While April may bring us plenty of shenanigans at the start, by the end of the month, we'll all be witnessing something a bit more staid: the royal wedding. So get ready for a few seasonal showers, celebratory events, and rising temperatures by putting a spring in your step with a few of our beauty must haves. Read more

See Katie Holmes Cheat (on Her Hairstylist) in This Just-Debuted John Frieda Short


Updated 12/15/11 3:35 PM · Posted by · 1 comment

Katie Holmes in New John Frieda Hair Color Short

Have you ever felt the desire to cheat . . . on your hairstylist? Katie Holmes has (playing the fictional character of American actress Joan Hudson) in this film noir-style short, which she debuted Tuesday night in NYC. Joan has a problem, you see. She and her stylist are rumored to have parted ways, and someone has taken his place: John Frieda's new DIY Precision Foam Hair Color. Watch as Katie Read more

Katie Holmes "Cheats" in a New John Frieda Film


Updated 03/18/11 2:56 PM · Posted by · 0 comments

Katie Holmes Stars in a New John Frieda Movie 2011-03-18 12:13:31

Now that makeup companies and fragrance lines are regularly releasing short films to celebrate their new products, it looks like the hair care sector is getting in on the game as well. On March 22, John Frieda will premiere its new short film The Decision, starring Katie Holmes. In the movie, Katie plays a woman committing a very common hair "sin." She's been cheating on her colorist, and using Read more

Hair Color Trends: What's Hot and What's Not


Updated 11/15/10 7:16 PM · Posted by · 1 comment

Fall 2010 Hair Color Trends: What's Hot and What's Not

When it comes to hair color, celebrity colorist Johnathan Gale of the Serge Normant at John Frieda Salon in LA knows his stuff up and down — and then some. Recently, he's given us all kinds of tips on how to make your hair look more vibrant, but when it comes to what's hot (and what's not) now, he has even more words of wisdom. To find out what's up in the world of hair color, just keep reading. Read more

So You Want to Amp Up Your Dark Hair? Try These Two Tricks


Updated 11/30/10 5:23 AM · Posted by · 4 comments

How to Make Brown and Black Hair Color More Vibrant

Celebrity colorist Johnathan Gale, who counts stars like Jennifer Garner and Charlize Theron among his clientele, is an expert at taking those that sit in his chair from the ordinary to the extraordinary. And all this week, he's been sharing his tips on how we can revitalize our own hair color, from amping up your red to perking up your blond. Now, let's see what he has to say for those of us Read more

So You Want to Amp Up Your Red Hair? One Easy Way to Do It


Updated 11/10/10 11:18 AM · Posted by · 3 comments

How to Make Red Hair Color Look More Bold

He famously took Lady Gaga from blond to silvery-gray for the September cover of Vanity Fair, and now celebrity colorist Johnathan Gale is giving us his tips on amping up our own hair color. He's already talked about how blondes can spice things up, so let's see what he has to say about redheads. For a quick and easy way to perk your reddish tones right up, just read more. Read more