BellaSugar

Goldilocks Never Had It So Good

Sponsor — Thu, 10 May 2012 03:00:00 PDT

No one ever said it was easy being a woman, and certainly NO ONE ever dared to say that it was easy to find your perfect makeup foundation shade (too light, too dark . . . it's easy to feel like Goldilocks!). But fortunately for us, we're living in a L'Oreal Paris True Match™ world, and we are all about to become L'Oreal Paris girls. L'Oreal Paris True Match™ can help make each morning just a little simpler by blending seamlessly into your skin coloring, leaving you with a flawless face and an even better day ahead.

Want to find your perfect True Match color? Visit L'Oreal Paris True Match™ and find out your exact shade, whether it's Light Ivory or Warm, and you can bask in your easy and perfectly matched makeup mornings too.

Be on the lookout for your chance to be part of L'Oreal Paris True Match™ Makeup's BellaSugar Sample Squad!

Rachel Weisz Latest Star to Get Banned by the ASA

Jaime Richards — Wed, 01 Feb 2012 10:20:00 PST

What do Julia Roberts, Christy Turlington, and Twiggy have in common? They've all been the subjects of the UK's tougher-than-nails Advertising Standards Authority. And now, Rachel Weisz is a member of the exclusive group, as earlier today the ASA banned an ad featuring the star because it "misleadingly exaggerated the performance of the product [L'Oréal's Revitalift Repair 10]."

According to the regulatory agency, the magazine advertisement had "been altered in a way that substantially changed her complexion to make it appear smoother and more even." Not surprisingly, L'Oréal was disappointed with the ruling.

While the beauty brand admits to shooting Rachel with soft focus, low resolution, and plenty of lighting, it still stands behind its ad. "We believe that the image in the advertisement is a true representation of Rachel Weisz," a representative said in a statement. "The product claims are based on extensive scientific research which proved that the product improves 10 different signs of skin aging." It's a slap on the wrist for L'Oréal, but do you think the postproduction was taken too far?

What We're Sweet On: A Frizz-Killing Blow-Dry Hair Serum

Jaime Richards — Thu, 20 Oct 2011 10:05:35 PDT

The problem with some hair serums is that they can be so greasy or heavy, you looked as if you've been hanging out near a FryDaddy in the rain forest. But not with with L'Oréal Professionnel's new Mythic Oil ($29). The fast-working hair product, made from avocado and grape seed oil, doesn't just protect and nourish the hair, but also gives one truly amazing blow-dry.

A little goes a long way, and hair is left smooth and shiny but not limp or slick. You can even use a small amount on dry hair to tame frizz, or add a bit to a styling product to add softness. In essence, it's a great little multitasker that will make your morning blow-dry time blow right on by.

Here's a Beautiful Way to Fight Ovarian Cancer

Miriam Lacey — Mon, 19 Sep 2011 14:00:32 PDT

Every year, L'Oreal releases a limited-edition Color of Hope collection, and part of the proceeds (up to $100,000) go to benefit the Ovarian Cancer Research Fund. This year, L’Oréal will donate $1 to the fund for each item sold and $5 for each of its Color of Hope cosmetics bags.

This year's collection is all fashion-forward plums, neutrals, and corals plus its signature Color of Hope lipstick ($9), which is a pretty, sheer mauve. Of the products on offer, the best can't-go-wrong bet is the eye shadow quad up there on the left, Nostalgic Beauty ($9). It has a great taupe shadow infused with subtle peach glitter, a silver shimmer-filled gray, a nice coral, and a multitasking champagne shade.

Can This Salon Treatment Really Restore Damaged Hair?

Miriam Lacey — Fri, 02 Sep 2011 07:10:57 PDT

Our friend Courtney has gorgeous natural waves and sunny-golden highlights, but she's been trying to grow her hair out. She's worried that heat styling and previous experiments with hair color have left her hair too damaged. Enter L'Oréal Professionnel's new Fiberceutic salon treatment (from $35–$55), which promises to fully reconstruct and strengthen damaged hair in three treatments (along with an at-home mask to maintain the results). We took Courtney to San Francisco's Bibbo Salon and Spa, where stylist Bibbo Sabb administered the initial round of Fiberceutic. Curious to see whether it made a difference? To see Courtney after her treatment, and find out what Fiberceutic actually does, just keep reading.

The $6.99 Vegan Conditioner That Leaves Hair Frizz-Free

Annie Tomlin — Fri, 12 Aug 2011 13:38:13 PDT

Is there anything more annoyingly earnest than a newly made teenage vegetarian? Ask me; I used to be one. "Someday, people will choose to eat less meat and buy vegan products," my self-righteous teenage self declared to anyone who would listen. And while I'm less prone to herbivorous proselytizing these days, there's no denying that vegan beauty products have finally gone mainstream. Case in point: L'Oréal EverSleek Intense Smoothing Conditioner ($6.99) is completely vegan, it isn't tested on animals, and it's available in drugstores everywhere. In addition, it's free of sulfates, parabens, and silicones - three ingredients that some women don't want on their hair. Best of all, though, this stuff leaves hair smooth and shiny without weighing it down. Not much more to say about it than that. If you're looking for a smoothing conditioner for less than $10, go for this one and go vegan at the same time.

See Freida Pinto Getting Super Sexy For L'Oréal

Miriam Lacey — Tue, 02 Aug 2011 10:40:00 PDT

Freida Pinto's new ad for L'Oréal looks extremely hot, to say the least, and in this behind-the-scenes video she does some bodacious posing, even while covered in what looks like copious amounts of baby oil and hair gel. Freida is a professional, so she can give come-hither glances without breaking down and laughing, but would you ever be able to keep a straight face all the way through a shoot like this? Keep reading to see all the behind-the-scenes action.

The UK Won't Allow "Excessive" Airbrushing in Makeup Ads

Miriam Lacey — Wed, 27 Jul 2011 11:10:00 PDT

The large amounts of Photoshop used in makeup advertisements has long been a hot-button issue in the UK, and this week the nation's Advertising Standards Authority (ASA) handed down a strict judgment against two L'Oréal foundation ads. "If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then that's wrong and we'll stop the ads," said Guy Parker, the ASA's chief executive.

The ASA ruled that both ads depicted the models (Julia Roberts for Lancôme and Christy Turlington for Maybelline) with skin altered in a way that the products could never actually achieve. But do you think airbrushing like this is really harmful? Refer to Julia Roberts's ad up top, and keep reading to see the banned Christy Turlington ad.

Liya Kebede Named L'Oréal's Newest Ambassador

Jaime Richards — Tue, 21 Jun 2011 10:20:13 PDT

Model, actress, and philanthropist Liya Kebede has just been announced as L'Oréal's latest global brand ambassador, joining stars like Freida Pinto, Gwen Stefani, and Jennifer Lopez among the beauty brand's spokeswomen. Liya has served as a goodwill ambassador for the World Health Organization and has also founded the Liya Kebede Foundation, a group that works to reduce maternal and child mortality rates in her home country of Ethiopia. Back in 2003, Liya was the first black model to sign on with Estée Lauder cosmetics. She'll undoubtedly make an excellent addition to the L'Oréal family.

Can You Tell the $38 Face From the $209 One?

Annie Tomlin — Thu, 26 May 2011 06:00:34 PDT

Is there really a difference between drugstore makeup and department store finds? Well, yes... and no. It all depends on the product. Some of the best mascaras, like CoverGirl Lash Blast, cost less than ten bucks. And some luxury splurges, like Chanel Rouge Coco lipstick, are truly worth every cent. But can you tell what someone's wearing just by looking at her? To find out, I applied high-end products to one side of my face, with drugstore items on the other. It was a total Harvey Dent moment. Think you can guess which side is which? See the picture and find out.