BellaSugar

Coming Soon: Cover Girl LashBlast Mascara

BellaSugar — Fri, 31 Aug 2007 12:00:16 -0700

It's been a few months since Cover Girl's announcement of Drew Barrymore as its new spokesmodel, and soon we'll see the actress's ads. They'll appear in the November issues of magazines, but here's a sneak peek at her campaign for LashBlast mascara ($7.49). I love the contrast between the orange mascara and the black-and-white photo of Drew.

Even if I didn't already like Drew, I'd be interested in this mascara. WWD reports that LashBlast is Cover Girl's attempt to win the number-two position in mascara sales. (Since Maybelline makes twice as much in mascara sales as its competitors do, that's probably a good plan.) And judging by the description, I definitely want to try this stuff. LashBlast is a volumizing mascara with a larger-than-usual patented brush. Dr. Sarah Vickery, senior scientist for Cover Girl, explains:

"[Brush technology] had been stagnant for four years. Those brushes didn't penetrate the lashes, so why even have bristles? We said we should start with a new brush, a better brush. Most mascaras dump a lot of product at the base and then you try to fix it. We call that a dump-and-fix model. Now there's more of a uniform definition right away.... There's more touch points and even coverage on contact. All of the lashes are volumized in concert. 'Spherical wax' particles act as spacers so they lightly protrude out of the mascara film to help create a beauty fan of lashes."

Available in four colors, LashBlast will be in stores in October. Since I'm always looking for an inexpensive mascara (because pricey versions like DiorShow add up!) I'm curious to see if this brush is all it's cracked up to be.

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Get Renée's Pretty-in-Pink Look With Just Three Products

BellaSugar — Wed, 19 Aug 2009 13:00:14 -0700

It doesn't need to take 20 products to be looking your finest. It doesn't even require 10. In actuality, you can achieve a simply pretty makeup look with just a few items and some multitasking. Take Renée Zellweger, for instance. At the My One and Only premiere in New York, she kept her signature look pretty in pink. To find out how to re-create an effortless look, using just three products and Renée for inspiration, keep reading.

How-To: Leighton Meester's MTV Movie Awards Makeup

BellaSugar — Mon, 01 Jun 2009 14:00:33 -0700

Has Leighton Meester ever had a red carpet misstep? Well, sure, probably - but I haven't seen it yet. At last night's MTV Movie Awards, she looked simultaneously cute and sexy, a combination that isn't as difficult to pull off as it may seem. Makeup artist Molly R. Stern shared the steps to getting Leighton's look. For the step-by-step instructions, read more.

Skin: Molly applied Clé de Peau cream foundation ($118!) in O20. For blush, she used Shiseido Accentuating Powder Blush ($29.50) in Glistening Brown.

Eyes: Molly used Vincent Longo liquid eye shadow in Midnight Mauve ($24) as a base over the eyelid. Then, she brushed NARS eye shadow in Night Clubbing ($22) into the crease of the eyelid. Both top and bottom lash lines were lined with CoverGirl Exact Eyelights Brightening Liner in Vibrant Pearl, which launches in July. A few swipes of CoverGirl LashBlast Luxe ($7.99) on the top lashes brought attention to Leighton's eyes.

Lips: Molly applied CoverGirl Outlast lipstain ($7.49) in Cinnamon Smile.

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Which Hair Color Do You Like Best on Drew Barrymore?

BellaSugar — Mon, 04 Feb 2008 15:00:22 -0800

Not only do I love Drew Barrymore for her bubbly personality, but I think it's great that she's not afraid to take beauty risks. Cover Girl seems to agree, since she's the spokesperson for its LashBlast mascara. We've seen her wear all different lipstick colors, and here are three images of her hair dyed a different shade from the past year alone. As a blonde, brunette, and redhead, it's as though Drew could single-handedly play all three characters from Charlie's Angels. Which is your favorite hair color on her?

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