BellaSugar

There's No Bat Poop in Mascara, Just Magnets

Miriam Lacey — Mon, 15 Nov 2010 11:00:05 PST

Cover Girl LashBlast is one of the most popular mascaras on the market, and it's definitely one of Team Bella's favorites. That's why I think it's cool that Wired broke down all the ingredients in the LashBlast Luxe ($8) formula and explained them in layman's terms.

We rarely think about beauty products on the chemical level, even though we're generally very picky about formulations, so it's nice to see an in-depth look at why and how something like mascara works. The piece dispels the old "bat poop in mascara" myth by explaining that guanine (not to be confused with guano) used to be a key ingredient in most mascaras. It also highlights the magnetic molecules used to get your mascara to adhere to your lashes and keep it from separating in the tube. And one more fun fact: you also shouldn't wear mascara if you're having an MRI, because there's so much iron oxide in the stuff that it throws off the imaging apparatus.

Coming Soon: Cover Girl LashBlast Mascara

BellaSugar — Fri, 31 Aug 2007 12:00:16 PDT

It's been a few months since Cover Girl's announcement of Drew Barrymore as its new spokesmodel, and soon we'll see the actress's ads. They'll appear in the November issues of magazines, but here's a sneak peek at her campaign for LashBlast mascara ($7.49). I love the contrast between the orange mascara and the black-and-white photo of Drew.

Even if I didn't already like Drew, I'd be interested in this mascara. WWD reports that LashBlast is Cover Girl's attempt to win the number-two position in mascara sales. (Since Maybelline makes twice as much in mascara sales as its competitors do, that's probably a good plan.) And judging by the description, I definitely want to try this stuff. LashBlast is a volumizing mascara with a larger-than-usual patented brush. Dr. Sarah Vickery, senior scientist for Cover Girl, explains:

"[Brush technology] had been stagnant for four years. Those brushes didn't penetrate the lashes, so why even have bristles? We said we should start with a new brush, a better brush. Most mascaras dump a lot of product at the base and then you try to fix it. We call that a dump-and-fix model. Now there's more of a uniform definition right away.... There's more touch points and even coverage on contact. All of the lashes are volumized in concert. 'Spherical wax' particles act as spacers so they lightly protrude out of the mascara film to help create a beauty fan of lashes."

Available in four colors, LashBlast will be in stores in October. Since I'm always looking for an inexpensive mascara (because pricey versions like DiorShow add up!) I'm curious to see if this brush is all it's cracked up to be.

Source

6 Quick and Easy Last-Minute Holiday Gift Ideas

Jaime Richards — Sat, 24 Dec 2011 03:05:07 PST

The holidays have a funny way of sneaking up, but just because it's the 11th hour, doesn't mean you can't still find amazing gifts. So if you're a bit behind on your shopping list, no fret. See six quick and easy ways you can make it all come together now.

Get the Look: Taylor Swift at the 2011 Billboard Awards

Jaime Richards — Mon, 23 May 2011 10:50:24 PDT

At last night's Billboard Awards, Taylor Swift was a vision wearing hot pink lipstick and vanilla and rose eye shadow shades. "The pastel colors we used to frame Taylor's eyes were really a reflection of the gorgeous palette and beading of her Elie Saab gown," said celebrity makeup artist Lorrie Turk, who worked with Taylor to create her stunning look. To find out how to get Taylor's Billboard Awards style, using CoverGirl products, just read more.

One Star, 3 Makeup Looks: Rachel McAdams at Cannes

Jaime Richards — Fri, 13 May 2011 12:30:00 PDT

There's no denying Rachel McAdams has been looking as beautiful as ever during her various 2011 Cannes Film Festival appearances. Good, clean living plays a part (as well as some enviable genetics), but it's also thanks to the work of her talented makeup artist (and sister), Kayleen McAdams. Learn how Kayleen created three of Rachel's Cannes red-carpet looks below:

"For the Midnight in Paris photo call, the dress was very youthful and fun. We knew we were focusing on the eyes and skin for the premiere [later that day], so we chose to do a bright fun lip," said Kayleen.

Eyes: Kayleen applied Nars Duo Eye Shadow in Silk Road (a palette of pink and rose-gold shades) to Rachel's eyes and topped off her lashes with CoverGirl LashBlast Fusion in Very Black.
Cheeks and lips: Nars Blush in Mata Hari gave a bright, rosy cheek, and Stila Convertible Color in Fuchsia provided the finishing touch.

To see Rachel's other two makeup looks, just keep reading.

How to Get Sofia Vergara's Sexy Makeup Look

BellaSugar — Mon, 04 Apr 2011 12:14:31 PDT

Prior to walking the Kids' Choice Awards red carpet, Sofia Vergara was at a photo shoot that called for sexy, Sophia Loren-inspired makeup. Celebrity makeup artist Leslie Lopez liked the look so much that she just toned it down for the awards show, using all CoverGirl products. To find out how to re-create Sofia's pretty, daytime-chic look for yourself, just keep reading.