Singer Beth Ditto has long been known for her avant-garde fashion sense and experimental approach to hair color and makeup, but now MAC is giving her the chance to share her creative vision with the rest of us. WWD reports that Beth's limited-edition collection is expected to hit MAC counters come June. The first image from her campaign has just been released, and if the shades on display are any Read more

Do you love camp and catchy hooks? Then the new MAC Viva Glam duo should have you very excited. Nicki Minaj and Ricky Martin are teaming up to front MAC's charitable campaign for 2012, and the promotional art (shot by master of kitsch David LaChapelle) looks pretty fabulous. And with a self-proclaimed "Barbie" and a man legendary for living La Vida Loca at the helm, their lipsticks are sure to be Read more

Nicki Minaj and Ricky Martin have more in common than just good pipes and rhyming first names. The duo have just been announced as the newest spokespeople for MAC's Viva Glam campaign. In fact, they're currently in Miami shooting ads with famed photographer David LaChapelle. You might recall that stars such as Lady Gaga, Chloë Sevigny, and Cyndi Lauper have all backed the cause, which has Read more

It's standard practice for brands to use models and celebrities in their campaigns, but last November, MAC Cosmetics gave everyday people an exciting opportunity. Through its MAC Me Over contest, guys and gals across the US were invited to enter to win a chance to be one of the six faces behind the brand's Fall 2011 collection (and to receive a transformational makeover). So before the big Read more

I love MAC's beautiful mineralized shadows and blushes. But because of the way they're packaged, it's nearly impossible to tell what they actually look like on your face. The brand's new Semi Precious collection doesn't hit counters until next week, but I've previewed a pretty look that I think uses the best colors of the collection. See the photo and breakdown after the jump. Read more

As part of her ongoing work with MAC's Viva Glam campaign, Lady Gaga has enlisted her little monsters in a new digital, interactive effort that just launched on the VivaGlam site. The campaign, dubbed "Glam This Way," gives MAC and Lady Gaga fans the chance to raise HIV/AIDS awareness among those in their own social networks. One of the coolest things about the campaign is how the company plans Read more