You could argue that the eyes are the most important part of the face (windows to the soul and all that). For a makeup artist, never has a sentiment rang more true. The eyes are a canvas for many creative colors and techniques, but the last thing you want to do is taint your carefully applied shadows and liners with spidery or clumpy lashes. Floriane David of Make Up For Ever Academy admits Read more

You have heard all about the benefits of face contouring, but do you know the makeup artist's secret for chiseled eyes? Find out how to contour eyes with these tips from Make Up For Ever Academy's Lead Educator in New York, Floriane David. 1. Start with a highlighter in a shimmering shade. Using a medium-sized makeup brush, concentrate a dot of this bright shade on the center of your eye. Read more

If you love the idea of a red lip look, but tend to shy away from the intensity of it all, consider the product and development team at Make Up For Ever your personal heroes. The brand's new Rouge Artist Natural lipstick ($19) is a gorgeous, subtle option that provides sheer coverage that still packs plenty of punch. Emollient but not glossy, this ultracreamy lipstick leaves the prettiest Read more

Pantone's color of the year may be tangerine, but there are a few other shades the color forecasting brand has identified as being hot for Spring 2012. And the folks at Make Up For Ever have ingeniously come up with a 10-piece collection reflecting the runway's trendiest hues, one of which is Starfish, a khaki, sandy tone that's more versatile than you might expect. While it may sound a little Read more

If complexion perfection is your obsession, Make Up For Ever's HD Complexion Starter Kit ($79) is calling your name. The Sephora-exclusive set packages the brand's oil-free primer, invisible finishing powder, a kabuki brush, and one Invisible Cover Foundation — in the shade that suits you, of course. (There are 26, so there's something to match every skin tone.) This satin-finish foundation Read more

Fluorescent makeup looks great under the black lights at clubs, but it generally comes in colors you might not want to be wearing once the house lights come on (or out to dinner beforehand, for that matter). And that's why Make Up For Ever Fluo Night Black Light Pigment ($31) is so smart. It's just a fine powder that you mix into whatever makeup you're applying, and it glows under black lights Read more