Learn the Business Card Mascara Trick


Updated 04/17/12 3:30 AM · Posted by · 0 comments

Keep Mascara Off Eyelids

YouTube star and beauty guru Michelle Phan always has a new tip or two for making life easier. This week, Michelle tells us how we can take the mess out of mascara application: Hi everyone, After all of the mascara and eyelash talk last week, I thought it would be useful to revisit one of my favorite tips for better mascara application: using a business card. How to fix your biggest beauty Read more

What We're Sweet On: Ultrablack Mascara That Won't Flake or Clump


Updated 04/10/12 3:05 AM · Posted by · 0 comments

Review of Make-Up Designory Black Cream Mascara

It's difficult to come by a mascara formulation that's neither so heavy and wet that it clumps, nor so dry that it flakes. But with Make-Up Designory's Black Cream Mascara ($14), you'll get intensely black, intensely thick lashes. What you won't get, however, is mascara fail: spider-y lashes with bits of product that end up on your cheeks and under the eyes by day's end. The squeezable tube, Read more

How to Wear Colorful Mascara


Updated 03/15/12 5:00 AM · Posted by · 0 comments

How to Wear Stella McCartney's Colorful Mascara

We're happy to present this story from our friends at Allure: Colored mascara has always had pretty tacky associations. But the electric blue lashes at Stella McCartney's Fall show in Paris were actually pretty gorgeous. "[Stella] said, 'I love when girls wear colored mascara'," explained makeup artist Pat McGrath backstage. The striking purple-cobalt shade they came up with was fun and youthful Read more

3 Easy Ways to Keep Mascara Off Your Eyelids


Updated 02/29/12 2:30 PM · Posted by · 1 comment

How to Keep Mascara Off Eyelids

There are few things more annoying than creating flawless eye makeup only to have mascara get all over your lids and ruin the whole thing. And even if you're not wearing any eye shadow or liner at all, pulling out the makeup remover to scrub your eyes is a waste of those precious morning minutes. So what's an enterprising young lady to do? Learn a few clever ways to keep your lids safe from the Read more

8 Reasons You'll Love Clear Mascara


Updated 01/09/12 11:21 AM · Posted by · 4 comments

How to Use Clear Mascara

Clear mascara is one of those makeup products you might not use all that often, but it offers a little bit of something for everyone. At its basic level, clear mascara defines and separates the lashes, adding volume, the illusion of length, and a touch of brightening sparkle to the eyes. It also works to moisturize and condition eyelashes. But did you know that there are other ways you can Read more

Which New Mascara Is Right For You?


Updated 11/02/11 11:47 AM · Posted by BellaSugar · 3 comments

New Mascara Reviews, From Drugstore to High End

You can get by with only one mascara, but considering the wide array of options available — lengthening, volumizing, curling, and more! — you'd be forgiven for wanting an entire lash library. So we've rounded up a little something for everyone in this group of nine mascaras, including picks for every budget. Source: Flickr User alyssafilmmaker Read more

Cute Alert: These Mascaras Come With a Sweet Lid Guard


Updated 10/29/11 6:15 AM · Posted by · 0 comments

Mascara Lid Guards Get Cute

London-based brand Eyeko has always had great packaging, but their new mascara design is truly brilliant (and adorable). The brand's mascaras are all now in tubes that look like old-fashioned lip balm, and each also comes with its own little guitar pick-shaped lid guard so you don't get mascara everywhere when you apply. It's simple and straightforward, but also a great idea that leaves us Read more

What We're Sweet On: A You-Control-It Mascara


Updated 10/25/11 9:47 AM · Posted by · 5 comments

LashControl Mascara Review

You know how we're always told not to pump our mascara wands, else we're just shoving bacteria right into the tube? Well, Jennifer Paulson Lee, a Broadway choreographer and performer, has come up with a clever way to keep mascara applications a bit more sanitary with LashControl mascara ($20). Lee noticed that many makeup artists in her field were first wiping mascara off on a tissue before Read more

What We're Sweet On: A Truly Multitalented Mascara


Updated 10/30/11 8:04 AM · Posted by · 1 comment

It Cosmetics Multitasking Mascara

There are lots of lash treatments on the market: serums, primers, conditioners, and tints, just to name a few. So it's really surprising that, until now at least, no one had come up with a product that threw everything and the proverbial kitchen sink in together. New It Cosmetics Hello Lashes! ($29 for two) is the last word in lash convenience, a volumizing mascara/primer/serum/lash tint/lash Read more

We Try Semipermanent, Waterproof Mascara


Updated 05/09/12 8:41 PM · Posted by · 1 comment

CryBaby Semipermanent Mascara Review

There are a seemingly endless amount of products available for those of us wanting longer, thicker, and darker eyelashes. But one of the latest launches, pro-only CryBaby mascara, offers up a semipermanent solution. Katherine Goldman of Stript Wax Bar in San Francisco invited me to try it out, so to see what I thought of the custom service, just keep reading. Read more