Clear mascara is one of those makeup products you might not use all that often, but it offers a little bit of something for everyone. At its basic level, clear mascara defines and separates the lashes, adding volume, the illusion of length, and a touch of brightening sparkle to the eyes. It also works to moisturize and condition eyelashes. But did you know that there are other ways you can Read more

London-based brand Eyeko has always had great packaging, but their new mascara design is truly brilliant (and adorable). The brand's mascaras are all now in tubes that look like old-fashioned lip balm, and each also comes with its own little guitar pick-shaped lid guard so you don't get mascara everywhere when you apply. It's simple and straightforward, but also a great idea that leaves us Read more

You know how we're always told not to pump our mascara wands, else we're just shoving bacteria right into the tube? Well, Jennifer Paulson Lee, a Broadway choreographer and performer, has come up with a clever way to keep mascara applications a bit more sanitary with LashControl mascara ($20). Lee noticed that many makeup artists in her field were first wiping mascara off on a tissue before Read more

There are lots of lash treatments on the market: serums, primers, conditioners, and tints, just to name a few. So it's really surprising that, until now at least, no one had come up with a product that threw everything and the proverbial kitchen sink in together. New It Cosmetics Hello Lashes! ($29 for two) is the last word in lash convenience, a volumizing mascara/primer/serum/lash tint/lash Read more

There are a seemingly endless amount of products available for those of us wanting longer, thicker, and darker eyelashes. But one of the latest launches, pro-only CryBaby mascara, offers up a semipermanent solution. Katherine Goldman of Stript Wax Bar in San Francisco invited me to try it out, so to see what I thought of the custom service, just keep reading. Read more

Great Lash lovers, get pumped, because here's some great news. Maybelline's iconic mascara turns 40 this year, and to celebrate, the brand is launching a limited-edition specialty series ($7). Fashion designers Max Azria, Vivienne Tam, and Tracy Reese (hers is pictured) have each designed their own interpretative packaging for the iconic green and pink mascara. You'll only be able to find these Read more

Are you endlessly delighted with dial-a-lash type mascaras, rotating wands, vibrating brushes, and other novelty eyelash-enhancing miscellany? Then you should be delighted about the latest in mascara technology: Buxom Amplified Lash Mascara ($22). "And why should I be making a run on Sephora for this stuff?" you may be asking. Because it transforms. That's right, the wand on this new product Read more

Are you always on the hunt for longer, thicker, curlier lashes? Well then, you're in luck. Over the weekend, I asked BellaSugar readers for their best lash-enhancing tips, and you really came through. Want to see some of your most clever tips? Then just keep reading. Read more

When I want my eyes to look extra dramatic, I always take the mascara wand and tilt it outward as I apply so that my lashes slant out, creating a "fringe" effect. It's just a little trick, but it makes a big difference for me. Another friend of mine swears by applying one coat of mascara, curling her lashes with a heated curler, and then applying a second coat for hold. Talking with her about Read more