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What the $9 Lipstick Has In Common With the $30 One
What does a drugstore have in common with Dolce & Gabbana? Usually, the answer would be a big "not much," but when it comes to beauty, things are different. The fabulous and famous makeup artist Pat McGrath worked with D&G on its newish Dolce & Gabbana makeup collection, creating a wide range of colors for the luxe launch.
Max Factor Is Set to Leave the States
Some surprising news tonight: Max Factor, the 90-year-old cosmetics juggernaut, will be phased out in the United States over the next year. According to news reports, the brand will continue to be sold in other parts of the world, but its small 1.2 percent US market share means that products will disappear from shelves in early 2010. Parent company Procter & Gamble has been successful in building CoverGirl's recent sales, but the Max Factor brand hasn't grown as strongly.
11 Top-Rated Shadows For $20 or Less
Summer is a great time for a little shadow play. It's a great time of the year to do some experimenting with bolder color choices and shimmery finishes. I've got you covered on a simple tip for applying shadow, and I've provided the basics of choosing the right shades.
What Do You Know About Max Factor?
2009 marks the centennial of the founding of the Max Factor cosmetics brand. Most of us are familiar with the line as a drugstore favorite, but not everyone knows how groundbreaking Mr. Factor's work was. Think you can correctly guess a few facts about his life?
Battle of the Drugstore Foundations: Revlon's ColorStay Vs. Max Factor's Lasting Performance
I never thought I had overly dry or overly oily skin, but when my tinted moisturizer kept leaving grease pits (and often a dreaded patch of acne) on my face by end of day, I knew I needed to reconsider.
With all of the prepping and priming I do to get my face ready for foundation, all I really wanted was a non-complicated, stay-put, inexpensive, go-to foundation. That's all.
Bella Book: Max Factor, The Man Who Changed the Faces of the World
Max Factor (born Max Faktor) is credited for being the first to produce a number of beauty accouterments, from false eyelashes to brow pencil. In a new biography, Max Factor: The Man Who Changed the Faces of the World by Fred E. Basten (Arcade Publishing), it becomes clear that his legacy is a lot more than that.
Love It or Hate It? Gisele Goes With Max Factor
Don't you love it when rumors turn out to be true? As previously hinted, supermodel Gisele Bundchen has indeed signed a sweet deal with Max Factor. The cosmetics company turns 100 (!) next year.
Reader Review: ImmaDiva Raves About Max Factor Volume Couture Mascara
It's always great to hear from readers, and when ImmaDiva sent me a message touting the benefits of Max Factor Volume Couture Mascara ($6.99), I had to share it:
Recently I tried Max Factor Volume Couture Mascara and I can't believe the results I got! It's hands down the best mascara I've ever used. I've tried a few from MAC and dozens of others, even Lash Blast.
Beauty Byte: Gisele's Got a New Gig
Gisele Bundchen is one busy Brazilian these days. Not only is she the face of Dolce & Gabbana's latest scent, but she's also just signed on to model for Max Factor. E!
Doing Drugstore: Max Factor Vivid Impact Mascara
I've been on a bit of a mascara kick lately, and the latest one to enthrall me is Max Factor Vivid Impact Mascara ($10.12, but cheaper at drugstores). It's a double-ended mascara with two formulas. The first, a base coat, separates and defines eyelashes.
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