Sugar Editorial Picks
Jun 17, 2009 -
What does a drugstore have in common with Dolce & Gabbana? Usually, the answer would be a big "not much," but when it comes to beauty, things are different. The fabulous and famous makeup artist Pat McGrath worked with D&G on its newish Dolce & Gabbana makeup collection, creating a wide range of colors for the luxe launch.
- 6 Comments
Jun 04, 2009 -
Some surprising news tonight: Max Factor, the 90-year-old cosmetics juggernaut, will be phased out in the United States over the next year. According to news reports, the brand will continue to be sold in other parts of the world, but its small 1.2 percent US market share means that products will disappear from shelves in early 2010. Parent company Procter & Gamble has been successful in building CoverGirl's recent sales, but the Max Factor brand hasn't grown as strongly.
- 15 Comments
May 27, 2009 -
Summer is a great time for a little shadow play. It's a great time of the year to do some experimenting with bolder color choices and shimmery finishes. I've got you covered on a simple tip for applying shadow, and I've provided the basics of choosing the right shades.
- 8 Comments
Dec 05, 2008 -
2009 marks the centennial of the founding of the Max Factor cosmetics brand. Most of us are familiar with the line as a drugstore favorite, but not everyone knows how groundbreaking Mr. Factor's work was. Think you can correctly guess a few facts about his life?
- 20 Comments
Nov 25, 2008 -
I never thought I had overly dry or overly oily skin, but when my tinted moisturizer kept leaving grease pits (and often a dreaded patch of acne) on my face by end of day, I knew I needed to reconsider.
With all of the prepping and priming I do to get my face ready for foundation, all I really wanted was a non-complicated, stay-put, inexpensive, go-to foundation. That's all.
- 23 Comments
Oct 16, 2008 -
Max Factor (born Max Faktor) is credited for being the first to produce a number of beauty accouterments, from false eyelashes to brow pencil. In a new biography, Max Factor: The Man Who Changed the Faces of the World by Fred E. Basten (Arcade Publishing), it becomes clear that his legacy is a lot more than that.
- 2 Comments
Sep 03, 2008 -
Don't you love it when rumors turn out to be true? As previously hinted, supermodel Gisele Bundchen has indeed signed a sweet deal with Max Factor. The cosmetics company turns 100 (!) next year.
- 35 Comments
Aug 26, 2008 -
It's always great to hear from readers, and when ImmaDiva sent me a message touting the benefits of Max Factor Volume Couture Mascara ($6.99), I had to share it:
Recently I tried Max Factor Volume Couture Mascara and I can't believe the results I got! It's hands down the best mascara I've ever used. I've tried a few from MAC and dozens of others, even Lash Blast.
- 16 Comments
Feb 15, 2008 -
Gisele Bundchen is one busy Brazilian these days. Not only is she the face of Dolce & Gabbana's latest scent, but she's also just signed on to model for Max Factor. E!
- 21 Comments
Dec 13, 2007 -
I've been on a bit of a mascara kick lately, and the latest one to enthrall me is Max Factor Vivid Impact Mascara ($10.12, but cheaper at drugstores). It's a double-ended mascara with two formulas. The first, a base coat, separates and defines eyelashes.
- 17 Comments