You're beautiful.
1 Best of 2010: Biggest Beauty Moments
Shopping
2 11 Top-Rated Shadows For $20 or Less
Lip Gloss
6 Naughty and Nice Stories: Share Yours
Shu Uemura
7 Biggest Headlines of 2010: Shu and Max Leave the US
Mascara
8 Mascara Mania, Part III: The Best Drugstore Brands
Makeup
9 Double Lip Gloss Dynamos, Part I
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10 Max Factor MAXalicious Naughty and Nice Collection
Guess Who
11 Guess Who? The Superstar Who Insists on Perfection
Mascara
12 Doing Drugstore: Max Factor Vivid Impact Mascara
Gisele Bundchen
13 Beauty Byte: Gisele's Got a New Gig
Love It or Hate It
14 Love It or Hate It? Gisele Goes With Max Factor
Max Factor
15 Bella Book: Max Factor, The Man Who Changed the Faces of the World
Foundation
16 Battle of the Drugstore Foundations: Revlon's ColorStay Vs. Max Factor's Lasting Performance
Max Factor
17 What Do You Know About Max Factor?
Max Factor
18 Max Factor Is Set to Leave the States
Max Factor
19 What the $9 Lipstick Has In Common With the $30 One
From Mo'Nique's hairy legs to pixie cuts and ombre hair in Hollywood to that hottie shirtless Old Spice guy — we've rounded up the biggest moments in beauty for 2010. Check out what headlines caught our attention and what we can't wait to see more of this upcoming year in our latest Bella Beauty Bite. Read more
The bad news? This year we had two reasons to put on a frown, as two favorite beauty brands, Max Factor and Shu Uemura, exited US stores. The good news? The companies — and their products — are not extinct. Earlier this year, Max Factor items were pulled off drugstore shelves due to small market share in the States. Die-hard fans, take note: you can you can still load up on your Pan-Cake Read more
In the mid-1970s, the average cost of gasoline was about 60 cents per gallon, and stamps cost just 13 cents each. Flash forward a little over 30 years later and thanks to inflation, gasoline now hovers around $3 per gallon, and stamps are up to 44 cents apiece. But that's not all that has changed. The price of beauty products has risen with the times, too. Are you sensing where I'm going with Read more
What does a drugstore have in common with Dolce & Gabbana? Usually, the answer would be a big "not much," but when it comes to beauty, things are different. The fabulous and famous makeup artist Pat McGrath worked with D&G on its newish Dolce & Gabbana makeup collection, creating a wide range of colors for the luxe launch. What you might not know is that McGrath is also the cosmetics Read more
Some surprising news tonight: Max Factor, the 90-year-old cosmetics juggernaut, will be phased out in the United States over the next year. According to news reports, the brand will continue to be sold in other parts of the world, but its small 1.2 percent US market share means that products will disappear from shelves in early 2010. Parent company Procter & Gamble has been successful in Read more
Summer is a great time for a little shadow play. It's a great time of the year to do some experimenting with bolder color choices and shimmery finishes. I've got you covered on a simple tip for applying shadow, and I've provided the basics of choosing the right shades. So now that you're off to a good start, go forth and check out eleven of the most popularly reviewed shadows for $20 or less on Read more
2009 marks the centennial of the founding of the Max Factor cosmetics brand. Most of us are familiar with the line as a drugstore favorite, but not everyone knows how groundbreaking Mr. Factor's work was. Think you can correctly guess a few facts about his life? Go ahead, have at it. Source Take the Quiz Read more
I never thought I had overly dry or overly oily skin, but when my tinted moisturizer kept leaving grease pits (and often a dreaded patch of acne) on my face by end of day, I knew I needed to reconsider. With all of the prepping and priming I do to get my face ready for foundation, all I really wanted was a non-complicated, stay-put, inexpensive, go-to foundation. That's all. So, after a lot of Read more
Max Factor (born Max Faktor) is credited for being the first to produce a number of beauty accouterments, from false eyelashes to brow pencil. In a new biography, Max Factor: The Man Who Changed the Faces of the World by Fred E. Basten (Arcade Publishing), it becomes clear that his legacy is a lot more than that. After escaping a life as a kept cosmetician by the uncle of Czar Nicholas II and Read more
Don't you love it when rumors turn out to be true? As previously hinted, supermodel Gisele Bundchen has indeed signed a sweet deal with Max Factor. The cosmetics company turns 100 (!) next year. Here's Gisele in her first print ad for the brand. What do you think of this look? Love It or Hate It? Gisele Goes With Max Factor Love it Hate it Undecided Read more
