We Put 3 Long-Wear Lip Colors to the Test


Updated 02/10/12 12:51 PM · Posted by BellaSugar · 1 comment

The Best Long-Wear Lipstick

Long-lasting lipstick comes in handy for plenty of situations: date nights, birthdays, weddings, and any other time reapplying is a problem. But which ones really stick around as promised? We tried a bevy of long-wear lip colors to see which ones stood the test of time and found three with staying power that will thrill any lipstick lover. Read more

What We're Sweet On: A Highlighting Concealer With a Satiny Finish


Updated 01/12/12 11:37 AM · Posted by · 1 comment

Maybelline Dream Lumi Highlighting Concealer Review

The problem with many concealer-highlighter hybrids is that one seems to overpower the other. But with Maybelline's new Dream Lumi Touch Highlighting Concealer ($8), the pairing is more complementary than competitive. The gel-based formula glides on like a light concealer, but still provides a medium-range coverage. And instead of an ultraflat appearance products of this sort often leave behind, Read more

Get a Sneak Peek at 2012 Makeup Trends


Updated 12/29/11 6:56 PM · Posted by · 2 comments

New Makeup and Nail Ideas For 2012

Every year, Maybelline puts out a calendar for the next year that anticipates the trends they think we'll see over the next 12 months. The newest one is out, photographed by Kenneth Willardt, and from the looks of it 2012 is going to be a very exciting year for makeup and nails. There's everything from election-time star-spangled lips to takeout-inspired nail art. Will you be copying these Read more

The UK Won't Allow "Excessive" Airbrushing in Makeup Ads


Updated 07/29/11 9:40 AM · Posted by · 8 comments

The UK Bans Photoshopped L'Oreal Ads 2011-07-27 11:10:00

The large amounts of Photoshop used in makeup advertisements has long been a hot-button issue in the UK, and this week the nation's Advertising Standards Authority (ASA) handed down a strict judgment against two L'Oréal foundation ads. "If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then Read more

Great Lash to Launch a Haute New Designer Series


Updated 08/21/11 3:14 PM · Posted by · 5 comments

Great Lash Mascara Collaborates With Max Azria, Tracy Reese, and Vivienne Tam 2011-07-22 10:34:12

Great Lash lovers, get pumped, because here's some great news. Maybelline's iconic mascara turns 40 this year, and to celebrate, the brand is launching a limited-edition specialty series ($7). Fashion designers Max Azria, Vivienne Tam, and Tracy Reese (hers is pictured) have each designed their own interpretative packaging for the iconic green and pink mascara. You'll only be able to find these Read more

Can You Tell the $38 Face From the $209 One?


Updated 06/02/11 4:15 AM · Posted by · 37 comments

Drugstore vs. Department Store Makeup: See the Difference?

Is there really a difference between drugstore makeup and department store finds? Well, yes... and no. It all depends on the product. Some of the best mascaras, like CoverGirl Lash Blast, cost less than ten bucks. And some luxury splurges, like Chanel Rouge Coco lipstick, are truly worth every cent. But can you tell what someone's wearing just by looking at her? To find out, I applied high-end Read more

Does Maybelline's Fit Me Foundation Fit Us? Find Out.


Updated 03/28/11 10:27 AM · Posted by · 17 comments

Maybelline Fit Me Foundation Review

I'm always on the lookout for a lightweight foundation that also gives good coverage — and if it happens to be reasonably priced, that's even better. Enter Maybelline's recently launched Fit Me line. The 18-shade foundation and powder collection (with six coordinating concealers) marks the brand's largest color range to date, spanning fair to dark skin tones. These oil-free formulas are Read more

Bella's January Must Haves


Updated 01/05/11 8:35 AM · Posted by BellaSugar · 2 comments

Bella's January Must Haves

Winter is pretty, but its effects on hair and skin can be just the opposite. That's why we've tracked down five of our favorite beauty treats of the month. They'll help you tame fly-aways, treat chapped lips, or just look a little more perky even in the harshest weather. There's something here for every budget, so check out what we're loving. Read more

The Perfect Makeup Shades to Wear Right Now


Updated 10/05/10 10:00 AM · Posted by · 0 comments

Fall 2010 Makeup Trends

We may be a few weeks into a new season, but the temperatures haven't quite settled into Arctic conditions just yet. This calls for some transitional makeup. That's why I asked celebrity makeup artist Brett Freedman his tips for making the switch from sweltering hot times to cool, crisp times all the more seamless. "I'm seeing a lot of plum and cranberry shades," he says, with the focus on Read more