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Maybelline
Doing Drugstore: Maybelline SuperStay 24hr Makeup and Concealer
For those of you that are fans of Max Factor's Lasting Performance Stay Put Makeup (RIP, old buddy), perhaps you might find somewhat of a replacement in Maybelline's new SuperStay 24hr Makeup ($10). The consistency, which lies somewhere between Revlon's ColorStay and Lasting Performance (see my comparisons here), skews more on the slightly creamy end of the spectrum, so it's quite easy to blend.
As for the wearability factor, SuperStay definitely delivers, although by the end of the day, I did have some slick spots in the t-zone.
Back to Basics: Get Perfectly Pink Cheeks and Lips Like Emma Roberts
A more intense eye makeup look is almost always coupled with nude or pink-toned cheeks and lips. Since it's always those intense eye makeup tutorials we're focused on, today, let's focus on the basics. At the book launch party for Who What Wear's new book, Celebrity and Runway Style For Real Life, Emma Roberts's pretty-in-pink gloss and blush complemented her slightly smoky, lots-of-lashes eye makeup.
Reader Review of the Day: Maybelline Mineral Power Natural Perfecting Foundation
Everybody loves finding a foundation that matches their skin tone to a T, and it's even more satisfying when that faultless shade is just under the $10 mark. Recently reader Autumns_Elegy reviewed Maybelline Mineral Power Natural Perfecting Foundation ($10) with a SPF of 18. Here's why she liked it:
It matches my skin tone almost perfectly so I don't need to wear a lot to even out my skin.
Maybe It's Fashion Week . . . Maybe It's Maybelline
This September, New York Fashion Week's cosmetic sponsor will not, as it was last year, be MAC. Instead, the tents will be sponsored by the much less expensive and considerably less edgy Maybelline brand. Will it be a new beginning or a big letdown?
Beauty Flashback: Disco Divas Plug Maybelline's Kissing Stick
In this disco-centric Maybelline gloss commercial of the late-1970s, we're asked dippy riddles, like "What kisses your lips, but isn't human?" "What tastes great, but adds no weight?" and "What's a sweet treat you can't eat?"
What Women Are Buying at Sephora France
How do you make a beauty product seem fancier than it is? Put a little French on its packaging — an elle suffix, a superfluous é — and some people automatically think it's a little better. Whether that's true is up for discussion, but the psychology often works.
Coming Soon: Maybelline Vibrating Mascara
Vibrating mascaras are all the buzz. And now, Maybelline's entering the growing segment of unique lash-enhancing products with the upcoming release of its newest product, Define-a-Lash Pulse Perfection ($15). The battery-powered mascara is the first of its kind in the drugstore category, and will officially debut in July.
Preview Maybelline's New Vibrating Mascara Today — But Hurry!
Perhaps you've heard the buzz. Maybelline is joining the vibrating mascara craze with the release of its newest mascara, called Pulse Perfection ($15). The latest addition, the first of its kind in the drugstore variety, won't be available until July.
Reader Review of the Day: Maybelline Dream Liquid Mousse Foundation
While Maybelline's Dream Liquid Mousse Foundation ($9.50) didn't make our top seven list of drugstore foundations, I'm sure it's well on its way. This newer product has a whipped formula perfect for creating airbrushed quality coverage. Reader Mydiadem calls it an excellent foundation.
Reader Review of the Day: Maybelline Eye Shadow Single
Finding a great drugstore eye shadow is one of those "score!" moments. Reviewer JaimeLeah526 calls Maybelline Eye Shadow Singles ($3.50) her favorite drugstore shadow.
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