BellaSugar

We Put 3 Long-Wear Lip Colors to the Test

BellaSugar — Thu, 09 Feb 2012 12:01:23 PST

Long-lasting lipstick comes in handy for plenty of situations: date nights, birthdays, weddings, and any other time reapplying is a problem. But which ones really stick around as promised? We tried a bevy of long-wear lip colors to see which ones stood the test of time and found three with staying power that will thrill any lipstick lover.

What We're Sweet On: A Highlighting Concealer With a Satiny Finish

Jaime Richards — Thu, 12 Jan 2012 05:30:00 PST

The problem with many concealer-highlighter hybrids is that one seems to overpower the other. But with Maybelline's new Dream Lumi Touch Highlighting Concealer ($8), the pairing is more complementary than competitive. The gel-based formula glides on like a light concealer, but still provides a medium-range coverage. And instead of an ultraflat appearance products of this sort often leave behind, it has just a touch of luminosity for a subtly satiny finish. Each shade intonation has a lot of leeway as well, so you're not looking too ashy or too orange - as long as you stay within a level or two of your skin tone. So lighten up, sans the chalky, ghostly effects. Available in: Ivory, Radiant, Buff, Nude, Beige, and Honey.

Get a Sneak Peek at 2012 Makeup Trends

Miriam Lacey — Wed, 28 Dec 2011 08:50:32 PST

Every year, Maybelline puts out a calendar for the next year that anticipates the trends they think we'll see over the next 12 months. The newest one is out, photographed by Kenneth Willardt, and from the looks of it 2012 is going to be a very exciting year for makeup and nails. There's everything from election-time star-spangled lips to takeout-inspired nail art. Will you be copying these palettes and ideas next year? Check them out and tell us whether we'll all be wearing them sometime soon.

Source: Exposure NY

The UK Won't Allow "Excessive" Airbrushing in Makeup Ads

Miriam Lacey — Wed, 27 Jul 2011 11:10:00 PDT

The large amounts of Photoshop used in makeup advertisements has long been a hot-button issue in the UK, and this week the nation's Advertising Standards Authority (ASA) handed down a strict judgment against two L'Oréal foundation ads. "If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then that's wrong and we'll stop the ads," said Guy Parker, the ASA's chief executive.

The ASA ruled that both ads depicted the models (Julia Roberts for Lancôme and Christy Turlington for Maybelline) with skin altered in a way that the products could never actually achieve. But do you think airbrushing like this is really harmful? Refer to Julia Roberts's ad up top, and keep reading to see the banned Christy Turlington ad.

Great Lash to Launch a Haute New Designer Series

Jaime Richards — Fri, 22 Jul 2011 10:34:12 PDT

Great Lash lovers, get pumped, because here's some great news. Maybelline's iconic mascara turns 40 this year, and to celebrate, the brand is launching a limited-edition specialty series ($7).

Fashion designers Max Azria, Vivienne Tam, and Tracy Reese (hers is pictured) have each designed their own interpretative packaging for the iconic green and pink mascara. You'll only be able to find these made-over mascaras at Target, so be sure to scoop one up when they hit shelves next month. Don't be surprised if you have competition in the aisles; one Great Lash is sold every 1.7 seconds, after all.

Can You Tell the $38 Face From the $209 One?

Annie Tomlin — Thu, 26 May 2011 06:00:34 PDT

Is there really a difference between drugstore makeup and department store finds? Well, yes... and no. It all depends on the product. Some of the best mascaras, like CoverGirl Lash Blast, cost less than ten bucks. And some luxury splurges, like Chanel Rouge Coco lipstick, are truly worth every cent. But can you tell what someone's wearing just by looking at her? To find out, I applied high-end products to one side of my face, with drugstore items on the other. It was a total Harvey Dent moment. Think you can guess which side is which? See the picture and find out.

Does Maybelline's Fit Me Foundation Fit Us? Find Out.

Annie Tomlin — Fri, 18 Feb 2011 11:20:07 PST

I'm always on the lookout for a lightweight foundation that also gives good coverage - and if it happens to be reasonably priced, that's even better. Enter Maybelline's recently launched Fit Me line. The 18-shade foundation and powder collection (with six coordinating concealers) marks the brand's largest color range to date, spanning fair to dark skin tones. These oil-free formulas are numbered by intensity, which makes it easy to coordinate products. (For instance, I'm fair, so I wear shade 110 in foundation and concealer shade 10. Someone with caramel-toned skin might go for shade 350 and concealer shade 30.)

For our full review, keep reading.

Bella's January Must Haves

BellaSugar — Mon, 03 Jan 2011 14:45:16 PST

Winter is pretty, but its effects on hair and skin can be just the opposite. That's why we've tracked down five of our favorite beauty treats of the month. They'll help you tame fly-aways, treat chapped lips, or just look a little more perky even in the harshest weather. There's something here for every budget, so check out what we're loving.

Holiday Survival Guide: Go From Day to Night in 5 Easy Steps

Jaime Richards — Mon, 22 Nov 2010 10:00:31 PST

Do you feel it in the air? It's party season, and that means you probably have more than just one festive social function marked in your calendar. But it also probably means you have very little time to actually get ready for said soirées. That's why I've devised this quick and simple multitasking guide for going from work to holiday gatherings in a flash. To see the step-by-step list, just keep reading.

The Perfect Makeup Shades to Wear Right Now

Jaime Richards — Tue, 05 Oct 2010 10:00:00 PDT

We may be a few weeks into a new season, but the temperatures haven't quite settled into Arctic conditions just yet. This calls for some transitional makeup. That's why I asked celebrity makeup artist Brett Freedman his tips for making the switch from sweltering hot times to cool, crisp times all the more seamless.

"I'm seeing a lot of plum and cranberry shades," he says, with the focus on darker brows and lashes, minimal shadows, deep lips, and paler skin. "Usually it's all about how to extend your tan," Brett explains, but more people are embracing looks worn on True Blood, and by pop star Katy Perry. To find out the rest of his change-of-season advice, just keep reading.