Is it time for your annual springtime cut? If you have long hair, don't let your strands go to waste; donate them to a good cause with the help of Pantene. This Friday the 27th, the hair care company will hold the first-ever National Donate Your Hair Day to benefit its Beautiful Lengths program. With the help of wig-makers HairUWear, Pantene builds real-hair pieces for women undergoing cancer Read more

Pantene is going retro in more ways than one. The hair care brand is bringing back some of its discontinued products, and it's simultaneously heading back to the '80s in this Funny or Die video. Catch allusions to movies like Risky Business, Working Girl, Pretty in Pink, Sixteen Candles, and The Breakfast Club (oh, Molly Ringwald!). And no all-in-one movie spoof could exclude beauty trends of the Read more

Pantene just released the results of a recent survey on women's showering habits, and the results suggest that cleaning up may be the most quotidian thing people use the space to do. Most shockingly, the survey found that a whopping 65 percent of women asked had used the shower for a "romantic encounter." Apparently, everyone is a lot friskier than you'd think. On the other hand, though, 93 Read more

Naomi Watts became the new face of Pantene's Flat to Volume collection last month, and yesterday she celebrated the appointment with a kickoff party in New York. She took the stage to speak about her latest honor and also introduced a short film about Pantene's Beautiful Lengths program, which encourages women and men to chop off and donate their locks to make wigs for cancer patients — Read more

Eva Mendes and Naomi Watts both have lustrous hair, which is why they've just been named celebrity ambassadors for Pantene. And in an interesting twist of fate, Eva recently succeeded Naomi Watts as the face of Thierry Mugler Angel. Eva, who will back the line's Breakage to Strength collection, said in a statement, "The amount of torture I put my hair through with flat irons, blow dryers, and Read more

I haven't watched Nightline since the Ted Koppel days, but this segment is a decent look into the business of hair care. Reporter Sharyn Alfonsi visits the research and development facilities of personal-care giant Procter & Gamble, showing viewers the tests that have gone into the reformulation of Pantene. Although the segment often feels more promotional than investigative, it's Read more

If you're a stalwart Pantene buyer, next time you go to restock, consider purchasing through the brand's online store. Now through the end of February 2011, Pantene is donating 10 cents from every purchase made at its online outpost to the P&G Children's Safe Drinking Water Fund, which provides PUR packets to mothers in places where water may be contaminated. It may not be as substantial a Read more

Oh yes, I am looking fine these days — or at least my hair is. Earlier this year, Procter and Gamble invited me to tour their headquarters in Cincinnati. Among the sights that intrigued the science geek within: a scanning electron microscope. These high-powered microscopes are used to measure minuscule items, and P&G uses theirs to analyze hair texture. That research went into the Read more

Well, well, well. Look what the cat dragged in. Today, Pantene held a press conference with Bret Michaels announcing a new "reality star"-themed contest to celebrate Pantene's rebranding. The winner will get to be in a commercial and will score VIP access to one of Bret's concerts and a, uh, "tour" of his Rock of Love bus. Last night, we Bellas were actually joking about how we wished Bret would Read more

If you find the eternal sameness of the Pantene bottle comforting, then you're in for a rough time. The brand is giving all of its packaging and marketing an overhaul. The new bottles will be shinier, more colorful, and differently shaped than their predecessors. What's more, they won't be arranged in the usual way on store shelves. Instead of having all the shampoos and conditioners together, Read more