First she was just Paris. Then she was a cancan dancer. After that, a fairy! And now, Paris Hilton is dressed like a topless mermaid to promote her next fragrance. Either Paris is a big fan of The Little Mermaid (likely) or she's been inspired by Greek mythology (not as likely), because her next scent is called Siren. WWD reports that the fruity floral scent, due out next month, was inspired by Read more

Paris Hilton, who is no stranger to the fragrance world, is about to wave her magic money making wand again, this time with the launch of a new perfume called Fairy Dust. According to WWD, the perfume will have top notes of sparkling Prosecco accord, orange blossom, and pink peony. The middle notes will consist of spring gardenia, water lilly, and peach nectar, and the blend will finish off with Read more

One of the challenges in reviewing celebrity perfumes is that it's difficult to ignore your opinion of the famous person behind the juice. Would Lovely Sarah Jessica Parker have been such a runaway hit if, say, Bea Arthur were behind it? (I would so buy a Bea Arthur scent, for the record.) Or would a well-done perfume like Britney Spears' Curious be considered more sophisticated if it weren't Read more

Paris Hilton was at Macy's San Francisco today, meeting an enormous throng of feverish fans to talk about her latest fragrance, Fairy Dust. Paris came up with the concept for the scent on her own. "I just always loved fairy tales," she explained. "I just wanted to make a fragrance that was magical and special." Consensus at Sugar HQ is that the fruity floral scent is more sophisticated than her Read more

Most of you prefer Paris Hilton as a blonde, but after reading some of your comments, I'm sensing that some of you would just prefer that she go away for a while. Miss Hilton is probably hoping that Paris fatigue is over by October, when the heiress introduces Can Can, her fourth scent. According to WWD: Can Can is a blend of top notes of clementine flower, cassis and nectarine; middle notes of Read more

When I told you about the Halle Berry scent, you expected something sweet and floral. Well, today comes more news about the forthcoming fragrance, Halle by Halle Berry, due out in March. The scent, a woody oriental, and the bottle, meant to evoke the beach, were two years in the making. Berry tells WWD, "[Before my fragrance] I was mixing other brands that shall remain nameless to make my own Read more

Yesterday I wrote about The Perfect Scent, Chandler Burr's fascinating book about a year in the perfume industry. (You can read an excerpt to find out why I'm so smitten with his prose.) When it comes to fragrance, Burr is one of the world's most knowledgeable experts. That's why I was so excited to speak with him about everything from celebrity scents to perfume shopping. Check out the first Read more