BellaSugar

Bella's Saturday Night Nightmare at Target

BellaSugar — Tue, 11 Nov 2008 10:01:59 -0800

Wild 'n' crazy Bella had a wild 'n' crazy Saturday night - at Target. Woot! Isn't having the store practically all to yourself the best? Making my customary beauty aisle pit stop, I was disturbed by what I saw. While I don't mean to nitpick one of my favorite stores, the new designer makeup collection was a big ol' hot mess, as I'm sure you'll agree. To see what I'm talking about, read more.

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What's odd is that at most other stores where sampling is allowed - think Sephora - the testers are nowhere near this nasty. I don't think that's the fault of Target's employees; it seems like people think "big-box store" and take puerile glee in sticking their fingers in the testers. Good thing Purell is sold just a few aisles over, no?

Designer Makeup Now at Target

BellaSugar — Wed, 27 Aug 2008 14:20:45 -0700

Testers at Target - yes! After popping in the megastore during on a weekend of errand running, I checked out the latest addition to their newly boosted cosmetics section.

Just as Target's GO International line features lower-priced designer fashions, three new collections from top names in the makeup world now line the aisles. Touted as more affordable than the fancy designer counterparts, the designers include JK Jemma Kidd ($14–$36), Napoleon Perdis' NP Set ($12-$30), and Pixi Cosmetics' Pixi ($12-$39).

I'm all for one-stop shopping and bringing designers to the masses. But in this rough economy, will shoppers pay 17 bucks for mascara at Target? To see all of the loot, read more.

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Beauty Byte: Three Cosmetic Brands Are the Latest Target

BellaSugar — Fri, 06 Jun 2008 13:00:35 -0700

Coming this August to a Target store near you are three, more affordable versions of designer cosmetics collections by Jemma Kidd, Pixi Cosmetics, and Napoleon Perdis. The reason for the push, according to consultant Allan Mottus, is that "Target is not doing well in mass beauty." Aside from Sonia Kashuk, a brand that they have a financial relationship with, the beauty department is not being properly maintained.

Prepare yourself to see TV, print, and online ads promoting the new brands along with in-store testers to encourage shopper interaction with the products. Each of the brands have modified their collections for the mass appeal, however they claim to remain similar to the coveted designer products.

Jemma Kidd's line, JK Jemma Kidd has a heavy fashion inspiration with products ranging from $14 to $36.
Napoleon Perdis' line, NP Set will consist of 85 products housed in white packaging with the phrase "What's in it for me?"
Pixi Cosmetics' line, Pixi by Petra (Petra is the name of one of the founding sisters) stands by its good-for-your-skin angle and will sell products ranging in price from $12 to $39.

Target's Designer Makeup Collection

BellaSugar — Mon, 25 Aug 2008 13:48:32 -0700

The collection includes looks from JK Jemma Kidd, Napoleon Perdis' NP Set, and Pixi Cosmetics' Pixi.

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New Product Alert: Shimmer Veils by Too Faced

BellaSugar — Fri, 21 Sep 2007 14:59:38 -0700

Too Faced Cosmetics has recently introduced a new and different genre of product called Shimmer Veils. These glittery, festive eye shades provide long-lasting, crease-proof color and because of the amount of "disco-ball" shine they exude, you can almost think of them as glosses for your eyes.

Using them is pretty simple: just sweep the wand over your lid for a sheer effect ,or layer for deeper color. Shimmer Veils can be worn alone or over your favorite eye shadow. They come in six gorgeous shades with fairy-tale names: Fairy Wings (shimmer nude with silver sparkles), Nymph Oh! (fuchsia with purple sparkles), Pixie Dust (lime green with gold glitter), Angel Hair (sparkly copper), Unicorn Tears (dark, metallic gray) and Firefly (shimmery latte). See, I told you to expect tons of glimmer and glitz for Holiday 2007!