A Lot of Work Went Into Making Your Shampoo


Updated 01/05/11 1:05 PM · Posted by · 0 comments

A Lot of Work Went Into Making Your Shampoo

I haven't watched Nightline since the Ted Koppel days, but this segment is a decent look into the business of hair care. Reporter Sharyn Alfonsi visits the research and development facilities of personal-care giant Procter & Gamble, showing viewers the tests that have gone into the reformulation of Pantene. Although the segment often feels more promotional than investigative, it's Read more

Using Pantene May Give Kids Clean Drinking Water


Updated 09/24/10 2:00 PM · Posted by BellaSugar · 0 comments

Pantene Is Donating a Portion of Its Proceeds to the P&G Children's Safe Drinking Water Fund

If you're a stalwart Pantene buyer, next time you go to restock, consider purchasing through the brand's online store. Now through the end of February 2011, Pantene is donating 10 cents from every purchase made at its online outpost to the P&G Children's Safe Drinking Water Fund, which provides PUR packets to mothers in places where water may be contaminated. It may not be as substantial a Read more

We Put Our Hair Under a Microscope!


Updated 08/23/10 4:18 PM · Posted by BellaSugar · 1 comment

Hair Under a Microscope

Oh yes, I am looking fine these days — or at least my hair is. Earlier this year, Procter and Gamble invited me to tour their headquarters in Cincinnati. Among the sights that intrigued the science geek within: a scanning electron microscope. These high-powered microscopes are used to measure minuscule items, and P&G uses theirs to analyze hair texture. That research went into the Read more

Gisele Announces P&G Switch to Eco Packaging


Updated 08/13/10 9:32 AM · Posted by BellaSugar · 8 comments

Procter & Gamble Switching to More Sustainable Packaging 2010-08-12 14:45:00

Gisele Bündchen, Pantene's endorser in Brazil, announced today that Procter & Gamble will be making some changes. Over the next two years, look for the packaging for Pantene Pro-V, CoverGirl, and Max Factor (if you're outside the US) to go green. In lieu of the more traditional petroleum-based plastic, packaging will be made from renewable Brazilian sugarcane. Lots of brands have gone to Read more

Herbal Essences to Get a Healthier Reformulation


Updated 03/16/10 10:20 AM · Posted by BellaSugar · 8 comments

Herbal Essences to Get a Healthier Reformulation

On the heels of a notice of intent to sue from the Green Patriot Working Group, Procter & Gamble has agreed to reduce the levels of a known cancer-causing agent, 1,4-dioxane, in Herbal Essences hair care. GPWG testing showed that there was almost 150 percent more of the toxin present than is considered safe by California law. (It is completely banned in the European Union.) Procter & Read more

Ads Finally Just Replace Content in a New Beauty Mag


Updated 10/09/09 12:36 PM · Posted by BellaSugar · 11 comments

Procter & Gamble Launches Rouge, a Women's Magazine

In a story that, in another era, would perhaps have been a piece in The Onion instead of one in real life, Procter & Gamble is starting its own health and beauty mag called Rouge. Along with offering coupons, the magazine will be about 60 percent P&G "branded editorial coverage," meaning stories that advise you while also endorsing brands such as Cover Girl and Olay. The surprising Read more

Link Time: Procter & Gamble Recalls 10 Clairol Hair Color Shades


Updated 04/14/11 12:20 PM · Posted by BellaSugar · 0 comments

Procter & Gamble Recalls Clairol Natural Instincts Hair Color

Procter & Gamble recalls 10 Clairol Natural Instincts hair color shades — StyleList Paramore's Hayley Williams wants her own line of hair dye — InStyle Pacifica French lilac body wash turns showers into gardens — Makeup and Beauty Blog Jennifer Lopez paints her son's toenails, too — The Cut How to talk yourself pretty — The Gloss Michelle Obama's makeup evolution — Read more

Ryan Reynolds Laps Up the Ladies' Attention at a Hugo Boss Event


Updated 03/29/12 10:04 AM · Posted by · 1 comment

Ryan Reynolds Pictures at a Hugo Boss Event

Ryan Reynolds was the center of attention last night during an event in NYC. He linked up with Barneys's Simon Doonan for a chat about Hugo Boss's latest fragrance, Boss Bottled. Ryan got animated during a talk with Simon, then ventured out into the crowd of friends, editors, and Procter & Gamble employees, some of whom seem really excited to get up close and personal with him. Ryan was Read more

Should Photoshop Be Banned in Ads?


Updated 12/19/11 5:14 PM · Posted by · 2 comments

Photoshop in Ads

While removing your own imperfections in Photoshop may not be so controversial, the use of Photoshop in ads is becoming quite the discussion. So much so, in fact, that the US is moving to ban the use of Photoshop in cosmetics ads, starting with an agreement with Procter & Gamble. P&G was ordered to remove a CoverGirl mascara ad that contains "enhanced postproduction," which depict a Read more