The Sarah Jessica Parker fragrance empire is expanding. Her first scent, Lovely, was an enormous success that led to a complex scent called Covet. That one is no longer in most stores, and she's still working on a genderless scent. But beginning in February, she'll extend the Lovely line to include three new scents based on the concept of time: Dawn, Endless, and Twilight (no relation to the Read more

Here's a strange development: On Saturday, I went to Macy's to check out some fragrances. All of the celebrity scents were in one kiosk, and Sarah Jessica Parker's Lovely was among the most prominent — but where was her newer scent, Covet? Last year there was a ton of buzz (and one odd commercial) for Covet, but the green-tinted bottle was nowhere to be found. Instead, it had been replaced by Read more

After the success of Lovely and Covet, is it any surprise that Sarah Jessica Parker is working on another fragrance? The funny thing is, the first one almost didn't happen. In his book The Perfect Scent, journalist Chandler Burr reveals that many fragrance houses declined Sarah Jessica's perfume pitch. Coty, of course, said yes — and has enjoyed millions of dollars in sales because of that Read more

Everyone can rejoice now that the highly anticipated fragrance Covet from Sarah Jessica Parker is finally in stores! You've heard the buzz and seen the ads, I've just gotten the details on what the actual fragrance smells like. Interested? It's an extremely seductive blend of wet greens, geranium leaves, sicilian lemon, lavender, chocolate, honeysuckle, magnolia, muguet, michelia yunnanensis Read more