BellaSugar

A $700 Hair Dryer Aims to Blow Away the Competition

Annie Tomlin — Wed, 24 Aug 2011 06:05:15 PDT

The forthcoming Sedu Icon Privé hair dryer sets records in more ways than one. Not only does the $700 dryer hit new heights in retail pricing, it also features a few additional impressive numbers. More than seven years in the making, the lightweight dryer weighs just over one pound, has 18 temperature speeds, and uses 70 percent less electricity than other dryers. The main attractions for stylists investing in this premium tool: speed and size. The Icon Privé's motor works at 21,000 RPM for speedy drying, and the light weight won't aggravate hand and wrist conditions like carpal tunnel syndrome. The dryer goes on sale at Neiman Marcus and Bergdorf Goodman next month, but for a more affordable peek into Sedu's drying capabilities, check out the brand's Pro Ionic Travel Dryer ($64). Despite its small size, it dries hair quickly while eliminating frizz - which is why it's a mainstay in the carry-on bag of yours truly.

5 Beauty Products That Are Worth the Investment

BellaSugar — Mon, 21 Jun 2010 06:00:00 PDT

Some beauty items, like drugstore lip glosses and certain types of mascara, work so well that there's no need to spend more than a few bucks on them. However, there are certain products on the market that perform so amazingly well, they're worth the investment. Check out what we at Team Bella think about what five upscale beauty items warrant the purchase.

Product Review: Sedu Pro Shortie Mini-Styler Iron

BellaSugar — Thu, 24 Sep 2009 11:01:55 PDT

I have two new best friends. Their names are PetSugar and Sedu. You see, Pet recently introduced me to Sedu's Pro Shortie Mini Styler Iron ($50), an amazing little flat iron that was free with a $100 purchase she had made on Folica. After borrowing the lilliputian-sized straightener for a few weeks to test out on my fine, wavy locks, I was so impressed that I'm about to order one for myself. What's so great about this heating tool is that it gets into the teeniest tiniest of areas, particularly around the hairline and sides, all because it's so easy to maneuver.

Of course, you still have to be careful as to not scald yourself while trying to straighten these downy hairs, and that's why a silver, heat-resistant glove is included. (Impersonating MJ while singing into my Sedu "microphone"? Who, me?) One quick swipe over small, yet manageable-sized sections, does the trick, making for an extremely fast straightening process all over the head. Plus, because it straightens so smoothly and quickly, the hair-damaging act of going over an unruly spot over and over is avoided altogether. Thanks to the minisize, it's got a mini-price-tag. Other larger Sedues go for upward of $140, making this one a real bargain. If you have extremely thick hair or super-curly locks, this straightener might not have quite what you need to achieve a straight finish, but for those with short styles and/or wavy textures, the Mini-Styler is worth a shot.

How to Make Hair Extensions Last Longer

BellaSugar — Fri, 29 Feb 2008 15:00:05 PST

If you invest in hair extensions, you probably want to keep them looking good as long as possible. Whether your extensions are made from synthetic or real hair, you'll need special products to deal with them. For instance, Kimble Hair Care Systems makes a special shampoo, conditioner and itchy scalp relief product for hair extensions. Styling options include this Wood Flat Iron Brush ($34), a pure boar-bristle brush designed to create a smooth and frizz-free hairstyle without having to use a flat iron. (For those of you who just can't stay away from stick-straight hair, at least this Sedu Ionic Ceramic Flat Iron ($109) is a safer option.)

For essential tips for hair extension maintenance,