BellaSugar

3 Steps to Getting the Minimalist Marc by Marc Jacobs Beauty Look

Jaime Richards — Tue, 14 Feb 2012 21:10:00 PST

Marc by Marc Jacobs is known for its clean-lined ensembles, playful color combinations, and in the case of the Fall 2012 collection: loose, textured pieces. So what better way to let the clothing shine through than by keeping the upcoming season's beauty look appropriately minimalistic? It's the epitome of cool-girl style, and most of all, surprisingly easy to re-create.

Have the hair: Redken creative consultant Guido Palau opted for a "simple and masculine" ponytail that featured a deep side part and at-the-nape base. In creating the style, hair was blow-dried "dead-straight," Palau explained, and prepped with the brand's Satinwear lotion - for which Palau describes as his "go-to blow-dry product."
Nail the nails: "Marc wanted to portray a look that was innocent but still perfectly groomed," said manicurist Elisa Ferri. To accomplish this feel, models' nails were painted with two coats of Zoya's Adel, a sheer off-white with a creamy finish.
Capture the cosmetics: Shiseido artistic director Dick Page mixed up a custom rouge shade for the show, keeping the vibrant hue the focus of the look. Add a touch of mascara and foundation where needed; geek-chic glasses optional.

Jennifer Connelly Signs On With Shiseido - Again

Jaime Richards — Fri, 03 Feb 2012 10:57:00 PST

In the late '80s, a sprightly Jennifer Connelly linked up with Shiseido to help advertise the brand's Perky Jeans line, and now the actress is back. But this time around it's in a more sophisticated role: Jennifer has just been signed as Shiseido's first global spokesperson.

"I've had a long relationship with Shiseido - I worked with them in the '80s on an ad campaign, and have been using their products ever since," Jennifer explained to WWD, adding, "It's nice to reconnect with them after so many years."

Part of her duties as the new spokesperson will be to promote the brand's Future Solution LX skin care line. In addition, seeing that Shiseido turns 140 this year, surely Jennifer will be involved in helping the beauty brand celebrate such a milestone. And if you haven't seen Jennifer showing off some Reagan-era shadows with flair, it's worth a watch.

The Key to Getting United Bamboo's Stay-Put Shimmer Eye Makeup

Jaime Richards — Fri, 09 Sep 2011 15:06:59 PDT

For United Bamboo's Spring 2012 show, Shiseido's artistic director, Dick Page, was able to create the chicest of shimmery makeup looks without a smudge or fallen fleck in sight. Of the smoky palette, Page quipped, "It doesn't budge; it's bulletproof." But just how did he keep such a dramatic, particle-heavy look from moving southward? It's all in the formula and technique.

To create a solid base for the eye shadow, Page first prepped lids using a fluff brush dipped in powder. He then applied the brand's multidimensional, metallic Shimmering Cream Eye Color in Patina ($25), which, because of its cream-based formulation, holds onto lids without the slippage factor. Tip: if you try this look out on your own, give it extra stay-put power like Page did by applying a cream-based black liner on your upper lashes. Go over the liner with a similar color (Page used Caviar Shimmering Eye Color, a glossy black) for more intensity. Finish by waterlining with a black eyeliner pencil, and you'll have a sophisticated, polished look that will go with just about any ensemble.

Get a One-on-One Session With Legendary Makeup Artist Dick Page

Miriam Lacey — Wed, 24 Aug 2011 04:00:13 PDT

If you love Catherine Zeta-Jones and Julianne Moore's looks, or adore the makeup on models in Banana Republic and Marc Jacobs ads, you can get a one-on-one appointment with the man who makes all that gorgeousness happen. Dick Page, Shiseido Artistic Director and all-around makeup mage, will be making his first-ever West Coast personal appearance (and his only PA this year) at the Shiseido beauty counter at Nordstrom South Coast Plaza in Costa Mesa, CA. Meeting Page for a private evaluation of your look will run you $100, but it's all redeemable in Shiseido products. He'll be at Nordstrom from 11 a.m. until 6:30 p.m. on Saturday, September 24; reserve an appointment by calling (714) 549-8300, ext. 1070. If you can't swing an appointment, though, don't get down in the dumps - Page's team will still be happy to give you a makeover and great application tips.

How to Give Yourself a Quick, Stress-Relieving Facial Massage

Jaime Richards — Fri, 10 Jun 2011 10:30:10 PDT

Do you have just a few moments to spare for instant relaxation? Then, it's time for a DIY facial massage. Shiseido's Lien Huynh says that all it takes is a firming face moisturizer, such as the brand's White Lucent massage cream ($52), about two minutes time, and a knowledge of the whereabouts of three pressure points. To find out this quick way to de-stress, just keep reading.

Shiseido Hits the Pavement With Its First-Ever Mobile Spa Tour

Jaime Richards — Fri, 20 May 2011 12:00:00 PDT

What's sleek and sparkly and possibly coming to a city near you? No, it's not the devastating handsomeness of Edward Cullen on the big screen (Breaking Dawn doesn't even come out until November, silly). It's the nine-city Discover Shiseido Mobile Tour. Traveling in a luxury outfitted Airstream trailer, Shiseido's team of experts will journey over 10,000 miles to provide such treats as complimentary Japanese facial massage services, product samples, and even gift certificates for facials. To see what the Airstream looks like on the inside, and to find out if the luxe vehicle is coming to a city near you, just keep reading.

Beauty Companies Are Helping Japan (and You Can, Too)

Jaime Richards — Fri, 18 Mar 2011 15:15:33 PDT

It's been a little over a week since the tragic earthquake and tsunami struck Japan, and perhaps you're looking for ways to help out. SavvySugar has some great advice on how you can contribute to the efforts, and there are several beauty brands participating in earthquake relief offers, such as Shiseido, who recently made a significant donation. See what other companies are chipping in, and how you can support the effort, now.

Shiseido Donates Over $1 Million to Provide Assistance in Japan

Jaime Richards — Wed, 16 Mar 2011 03:10:23 PDT

In a move to help its countrymen, Shiseido has donated 100 million Japanese Yen (approximately $1,239,000) to provide relief to those affected by last week's devastating earthquake and tsunami. In addition, the Japanese brand is also giving needy people 10,000 bottles each of its dry shampoo, medicated hand soap, and two different sizes of quick-drying disinfectant lotion.

To find out how you can lend a hand, too, head to the Red Cross's website, call 1-800-RED-CROSS, or text REDCROSS to 90999 to make a $10 donation.

Photo courtesy of Shiseido

Shiseido Gets Operatic With La Scala

Miriam Lacey — Tue, 04 Jan 2011 10:45:37 PST

Shiseido has just signed a three-year deal with La Scala, Milan's famed opera. The entire troupe will wear Shiseido in performance, and the brand is showing an advertising retrospective in La Scala's lobby.

It's unusual to think of a performance venue or theater company having a makeup sponsorship, but it's a really smart move. By choosing an opera, Shiseido has aligned itself with a cultural institution that represents luxury and elegance as well as entertainment, and its ads even feature archival images of legends Maria Callas and Shirley Verrett. Coming on the heels of Make Up For Ever's deal with Paris's Moulin Rouge, it seems high-end makeup and high-end entertainment are teaming up all over. Is this the sort of collaboration you like to see?

Biggest Headlines of 2010: Beauty Goes Shopping

Jaime Richards — Fri, 17 Dec 2010 05:00:26 PST

In the business world, mergers and acquisitions are the norm, and this year, some pretty big beauty deals took place. Perhaps the biggest shopping spree, however, was done by none other than Coty, who acquired big-time brands like OPI and Philosophy, along with lesser-known brands Dr. Scheller Cosmetics and TJoy. And while Coty already holds the Calvin Klein fragrance license, the company recently acquired a Calvin Klein color cosmetics license, too.

Other major deals included Estée Lauder's purchase of Smashbox, Shiseido's acquisition of Bare Escentuals, and Unilever's acquirement of Alberto-Culver, the makers of brands such as Nexxus, Tresemmé, VO5, and St. Ives. L'Oréal purchased Essie, and there was even some talk of the beauty juggernaut purchasing Avon. Speaking Avon, they acquired British skincare company Liz Earle earlier this year. With Coty's growth exploding at the seams, it will be interesting to see what they, along with the other big beauty players, have planned for 2011.