BellaSugar

What We're Sweet On: Lip Color That Really, Truly Doesn't Quit

Miriam Lacey — Tue, 06 Mar 2012 07:43:23 PST

Forget long wear lipstick and stains. Right now, we're wondering if we'll never need to reapply again. When we tried Urban Decay Super-Saturated lip color ($19), we expected it to be bright, but we didn't expect it to last through breakfast, lunch, and snacks seemingly unfazed. In fact, we just assumed it had worn off when we caught ourselves in the bathroom mirror and realized that it was still there and almost as vivid as it had been six hours before. It's almost like it was challenging us.

The secret to its invincibility appears to lie in its massive pigment payoff. We've been applying the orange and fuchsia shades (Punch Drunk and Crush, respectively) together to create a custom neon pink, then blotting and pressing it into our lips for a matte finish. And even after that, the stuff's so highly pigmented that it stays around for the rest of the day. It's much brighter (and longer lasting) than almost any lip stain we've tried.

The only downside is that the high opacity limits the color's versatility. You can blot it down or try to dilute it with gloss, but you'll be working a long time before you get any kind of sheer or subtle result. Still, we'd never knock anything with this much staying power, and if you love vibrant lip color, you may finally have met your match. We know we did.

Urban Decay Gets Even More Naked With a New Palette

BellaSugar — Thu, 01 Dec 2011 12:34:50 PST

How do you follow up on the best-selling eye shadow palette of all time? With a beautiful sequel, of course. Today, Urban Decay unveils Naked 2 ($50), the follow-up to the flattering Naked palette. Housed in a taupe tin case, these 12 neutral shadows can be used to create a natural look, a dramatic evening eye, or anything in between - it's that versatile. Get the first look at this palette in our video, then head to our Facebook page for some close-up photos.

What We're Sweet On: Urban Decay's Awesome Anniversary Palette

Miriam Lacey — Thu, 03 Nov 2011 03:05:00 PDT

Rarely is eye shadow so mind-blowing that shelling out $55 for a palette feels like an absolute bargain, but then again not every eye shadow is even an eighth as stupendous as the Urban Decay 15 Year Anniversary Eye Shadow Collection. It includes 15 edgy new shadow shades that push the envelope on color and intensity, besides being just plain gorgeous.

Deep End, Chase, and Deeper are all flat-out stunning shades that should be added to the brand's permanent collection ASAP, and other colors, such as Omen, Midnight Rodeo, and Evidence, are good candidates as well. Their staying power is excellent, and you'll almost certainly be the only one wearing these shades around. The windows to your soul will thank you for the awesome paint job.

We Tested 4 Eyelash Growth Serums to See If They Really Work

BellaSugar — Wed, 07 Sep 2011 13:53:00 PDT

If we could all be born with naturally long, luscious eyelashes, then there wouldn't be a need for false lashes or products like Latisse. Luckily, you don't need a prescription to try out eyelash growth serums. Many brands, such as MAC, Urban Decay, RevitaLash, and SmartLash, offer up longer, thicker lashes without a trip to the dermatologist. The question is: do they work? We put all four brands to the test, so watch the video to see our results.

Urban Decay Goes on Sale in a Big Way

Annie Tomlin — Wed, 17 Aug 2011 01:00:57 PDT

It's out with the old and in with the new for Urban Decay. The 15-year-old cosmetics brand has been launching a flurry of new beauty products, and to make room, its online store is having an enormous sale. Color pigments, formerly $20, are shaved down to one measly dollar. Cream eyeliner (with a brush!) is only $3, down from $22. And a seven-bottle collection of nail polish is $8 - including a carrying case. You know the drill: supplies are limited, so if you've got to have that green eye shadow, click quickly.

What Do You Know About These Milestone-Anniversary Beauty Brands?

Jaime Richards — Mon, 01 Aug 2011 05:00:00 PDT

It's a banner year for beauty brands, with many of them celebrating anniversaries spanning over 10 decades. That's a whole lot of lipstick. So join in on the festivities and see what fun facts you may know about the history of a few well-known cosmetics companies.

Take the Quiz

Urban Decay Launches Urban Bride Kit (Great For the Nonbetrothed, Too!)

Jaime Richards — Tue, 10 May 2011 03:05:00 PDT

One of the biggest makeup concerns a bride has on her wedding day is getting her carefully applied palette to last, and now, it's Urban Decay's Urban Bride Kit ($42) to the rescue. The set includes six products to ensure that makeup stays put, all while giving a flawless finish: All Nighter Long-Lasting Makeup Setting Spray, Eye Shadow Primer Potion, Lip Junkie Lip Gloss, Marshmallow Sparkling Body Powder, Supercurl Curling Mascara, and Razor Sharp Ultra-Definition Finishing Powder.

As part of the launch, Ulta is holding events at 15 of its stores on May 13 and 14, where appointments can be booked with Urban Decay makeup artists specializing in wedding day makeup. (Nonbrides welcome, too!) Also, each customer who spends $60 on Urban Decay products, including the Urban Bride Kit, will receive two passes to Bridesmaids, starring Maya Rudolph and Kristen Wiig.

See photos of the Urban Bridal Kit up close now.

Best of Bella: Ke$ha's Gravity-Defying Fauxhawk, Testing Temporary Tats, and More

BellaSugar — Sun, 28 Nov 2010 08:00:00 PST

Ke$ha debuted an incredibly large fauxhawk.
Urban Decay's temporary tattoos are easy to apply - even in the office.
Do you like Avril Lavigne's cotton candy pink streaks?
Check out Taylor Swift's saucy new fringe.
Try Anne Hathaway's swirly updo for your next big night out.
They say lose a lash, make a wish: guess who may have many wishes to spare?
Check out these four Burlesque-inspired beauty finds.
Going from day to night is easy with this holiday survival guide.
When hope is not enough, grab one of Oprah's favorite things, a Philosophy moisturizer.
The barbershop poster gets a lesbian makeover.

Link Time: Olivia Palermo's Chic Bob, the Year's Best Red Lips, and More

BellaSugar — Sat, 27 Nov 2010 08:00:00 PST

Looking for a new haircut? Try Olivia Palermo's shoulder-grazing bob - Glamour
The year's best red lips - InStyle
Anna Dello Russo’s fragrance video made possible in part by Kanye West - The Cut
Cindy McCain gets a pixie cut - StyleList
Cyndi Lauper's favorite drugstore beauty item - People StyleWatch
Wake up tired eyes with a "scratch" from Urban Decay - Temptalia
Which hair color do you like on Clemence Poesy? - FabSugar UK
Transgender model Lea T is set to talk with Oprah Winfrey - Fashionologie

Urban Decay's Temporary Tattoos Now Have Me Addicted to Ink

Jaime Richards — Fri, 19 Nov 2010 08:00:00 PST

Temporary tattoos are indeed very of-the-moment, and that's exactly why I had to try Urban Decay's Body Jewelry ($25). Inside its cylindrical encasement - which kind of looks like something an architect might use to carry mini samples of blueprints - there are three full sheets of hand-drawn designs, full of things like charms, chains, feathers, and colorful flowers.

As for the application process, it was so easy that I literally just used a cup of water sitting at my desk and some napkins left over from lunch (unused, of course) to get them on. And as long as you don't rub them against anything with great frequency (like your mouse pad) or use oily products on them (like lotion), they should last you anywhere from two to five days solid.

The next time I apply these temporary works of art, however, I would take better care to cut them precisely for a customized fit. Because I rushed through it, the "bracelets" I created didn't exactly come together correctly at their faux clasps. I would also get more imaginative by layering pieces over each other for more visually interesting results. For as many different looks you'll be able to create with these tats, and the strangely addictive amount of fun you'll have using them, I highly recommend making the investment. Plus, they make great conversation pieces.

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