If you missed out on the "flaky" nail polish trend the first time around, this is your chance to try it out. Zoya's new Fleck Effect topcoats ($8 each) are full of Mylar "flecks" that create a pretty holographic effect on nails. They're all transparent and pretty versatile, but if we had to choose one we'd take the pink shade, Chloe. The orange, gold, and red tones in the flecks will go well with Read more

Like Zoya on Facebook? Well, perhaps you should, because they're awesomely giving away three free bottles of nail polish to all their fans in celebration of reaching 20,000 likes. From now until Jan. 7, just visit Zoya's site and enter code FB2011 at checkout, and you've got yourself three free hues. Read more

It's always interesting to hear the stories about the people behind the brands, and Zoya nail polish founder Zoya Reyzis's is a good one. Zoya, who came to the US from Ukraine in 1978, operated Zoya salon in a suburb of Cleveland from 1986 to 1996. A classically trained pianist, Zoya likened the client-to-nail-technician relationship as an intimate musical experience. "I related each phase of Read more

If you're trying to choose one nail polish over another, or the thought of buying a polish without trying it first makes you distressed, look no further than Zoya's new Color Spoons. (Available today on Zoya.com.) The spoons are made up of a clear plastic handle, with the actual shade painted on the nail-shaped tip at the end. Just hold the spoon up to your nail to see how it will look on you. Read more

Have you visited the BellaSugar Community lately? It's filled with all sorts of beauty tips, like this great Earth Month-inspired program mentioned by both Beautopia and BlaqVixenBeauty. If you have old nail polish that's collecting dust, it's earth-friendly Zoya to the rescue. From now until June 30, Zoya will take your unwanted polishes in its popular Nail Polish Exchange. All you have to do is Read more