BellaSugar

What We're Sweet On: Fun, Flaky Topcoats

Miriam Lacey — Tue, 17 Jan 2012 03:05:34 PST

If you missed out on the "flaky" nail polish trend the first time around, this is your chance to try it out. Zoya's new Fleck Effect topcoats ($8 each) are full of Mylar "flecks" that create a pretty holographic effect on nails. They're all transparent and pretty versatile, but if we had to choose one we'd take the pink shade, Chloe. The orange, gold, and red tones in the flecks will go well with any warm-toned nail polish, and the shade reminds us of the fire inside an opal. The other two shades, Maisie (blue) and Opal (green) are also really fun to wear, but Maisie looks better over cool-toned polishes, and Opal is prettiest over black, navy, and green, making it a little more edgy. Get them now and you'll be able to wear them all year long.

Zoya Is Literally Giving Away Nail Polish

Miriam Lacey — Thu, 06 Jan 2011 09:00:33 PST

Like Zoya on Facebook? Well, perhaps you should, because they're awesomely giving away three free bottles of nail polish to all their fans in celebration of reaching 20,000 likes. From now until Jan. 7, just visit Zoya's site and enter code FB2011 at checkout, and you've got yourself three free hues.

From Pianist to Cosmetologist, How Zoya Reyzis Got Her Start

Jaime Richards — Wed, 24 Nov 2010 12:00:00 PST

It's always interesting to hear the stories about the people behind the brands, and Zoya nail polish founder Zoya Reyzis's is a good one. Zoya, who came to the US from Ukraine in 1978, operated Zoya salon in a suburb of Cleveland from 1986 to 1996. A classically trained pianist, Zoya likened the client-to-nail-technician relationship as an intimate musical experience.

"I related each phase of the service to a part of a musical composition: Exposition (the removal of old polish); development (nail shaping, filing and cuticle care); recapitulation (applying new polish). Everything is music to me," she explained to Cleveland's The Plain Dealer.

While Zoya encountered some tricky times during her stint as a salon owner (the locals at one time got the wrong idea about what a massage actually entailed), she eventually found her big break: Zoom Dry, a nail-drying invention made by her husband. With him, Zoya started The Art of Beauty Co. in 1996, with products like Zoya nail polish and Qtica body, nail, and hand treatments under the brand's umbrella. And even with all the responsibilities Zoya takes on, she still makes time to give piano lessons.

Photo courtesy of Zoya

A Ghoulish Guide to the Top 15 Halloween Nail Polishes of 2010

Jaime Richards — Wed, 27 Oct 2010 10:00:32 PDT

Fall 2010 nail polish collections are certainly sophisticated, but when it comes to the season's most playful holiday, it's time to have some shimmery, wacky fun. Last year for Halloween, we saw lots of sparkle and vivid hues, but this year, there's plenty more creative flair added to the mix. See what I mean now.

Get Spooned For "Free" Thanks to Zoya

BellaSugar — Wed, 01 Sep 2010 04:00:00 PDT

If you're trying to choose one nail polish over another, or the thought of buying a polish without trying it first makes you distressed, look no further than Zoya's new Color Spoons. (Available today on Zoya.com.)

The spoons are made up of a clear plastic handle, with the actual shade painted on the nail-shaped tip at the end. Just hold the spoon up to your nail to see how it will look on you. While I'm not totally in love with the idea of having these little plastic pieces all over the place, they are essentially free.

Here's how it works: you're charged $.50 per spoon with complimentary shipping. Then, you'll receive a promo code for a credit equal to the amount you spent on said spoons. You can then use that discount toward your next Zoya purchase. What do you think of the idea?

Zoya Wants to Take Those Old Nail Polishes Off Your Hands

BellaSugar — Fri, 23 Apr 2010 06:00:00 PDT

Have you visited the BellaSugar Community lately? It's filled with all sorts of beauty tips, like this great Earth Month-inspired program mentioned by both Beautopia and BlaqVixenBeauty.

If you have old nail polish that's collecting dust, it's earth-friendly Zoya to the rescue. From now until June 30, Zoya will take your unwanted polishes in its popular Nail Polish Exchange. All you have to do is send in six or more bottles of polish (except for Zoya brand, Qtica, or Nocti) and pick from over 300 shades in the brand's selection as replacements. Better yet, Zoya will dispose of your old polishes in accordance with EPA guidelines.

Note: Zoya polishes regularly cost $7, and as part of the deal, they're requesting $3.50 per bottle for shipping and processing. Find out more about the details at the link directly above, and be sure to check out the OnSugar blogs for other great beauty tidbits, too.

Take a Peek at the Trendiest Nail Polish Collections For Fall

BellaSugar — Wed, 02 Sep 2009 10:00:00 PDT

As far as Fall nail polish trends are concerned, I foresee lots of hot pinks, mushroom tones, smoky metallics, burnt oranges, deep, intense greens, and the return of purple - but with a little less smoke and a little more attitude. As far as textures go, think mattes, creams, and brushed, velvety finishes. But, if you're a fan of the shimmer, don't fret. There's plenty of sparkle to go around. Like most makeup collections, nail polish colors take inspiration straight from the runways, and since nails are a fashion accessory, after all, many of these recently launched polish shades come straight to us from the Fall catwalks. Let's just say I'm not bored.

Psst! Zoya Has Some Summer Gossip

BellaSugar — Mon, 21 Apr 2008 08:00:43 PDT

Looks like The Hills is unstoppable. Zoya has created six new shades of toluene-, formaldehyde- and DPB-free nail enamel and three new shades of sheer shiny lip gloss. They're named after LC and company.

It makes sense, especially since Whitney and Heidi are setting nail trends of their own. You'll appreciate that these colors are much more likable than some of the characters, and they're perfect for your upcoming party circuit. My favorite shade is Elodie, a vibrant melon-colored polish. Check out the colors below and let me know what color you like the most. Even if it turns out to be Heidi, I'll forgive you.

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For a description of each of the nail polishes and lip glosses, read more. Nail Enamel ($6 each)

Audrina is a creamy purplish red.
Whitney is a bright fuchsia shade.
Lo is an electric bubblegum pink.
Elodie is a pop of poppy melon.
Heidi is a fruity, neon orange.
LC is a soft and shiny summer red.

Lip Gloss ($6 each)

Brody's Girl is a sheer red shade.
Datenight is a deep vinyl red which is actually available for order now.
KissKiss is a glossy purplish mauve.

Zoya's Spring Colors Are Light and Rich

BellaSugar — Wed, 16 Jan 2008 07:00:12 PST

Zoya, whose nail polishes are free of toluene, formaldehyde, and DPB, now has its spring collections available for pre-order. There are two color stories available: Blissful (creamy pinks and peaches) and Purity (sheer, natural nude tones for French manicures).

You can see Purity here, and I wouldn't be surprised if you're thinking the same thing I'm thinking: Wedding time. These light, neutral shades would be ideal for any springtime bride, but since they'll look sheer and polished on anyone, you don't need to be a bride to enjoy them. The majority of you love French manicures, and these colors would work well for that style.

Personally, though, I'm more interested in the Blissful collection. It's filled with more-exciting shades that will look great when paired with a springtime sandal. I know, I know, it's too early for that, but we can dream. To see those colors,

2007 Sugar Awards: Best Nail Polish

BellaSugar — Thu, 20 Dec 2007 16:08:35 PST

I can't say that I'm shocked by the results of this year's winner for best nail polish. While one brand in particular didn't win, it looks like black stole the show with total of 19 percent of the votes. Dark purple came in second place, and navy, and other inky blue hues came in at close third. Looks like goth-colored nails rocked 2007.

My personal black fave is OPI's nail lacquer in Black Onyx. It's a really shiny and opaque shade, and the formula can last up to eight days on my nails - which is a record high for a manicure for me! Now that we know that black polish rules, do you have a favorite brand, too?