BellaSugar

Bella Quiz: Name That Beauty Tagline

BellaSugar — Wed, 08 Oct 2008 09:03:33 -0700

Slogans and iconic commercials become ingrained in our collective cultural subconscious, whether it's "It does a body good" (for milk) or "It's the real thing" (for Coca-Cola). Beauty taglines are always uplifting and hopeful, promising added confidence with the use of the product. (Whether that happens is another story.)

See how much that clever marketing actually sank in with this quiz, where you'll have to match the tagline with the brand. Enjoy!

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Kate Moss's Fragrance Ad Debuts!

BellaSugar — Sun, 16 Sep 2007 23:00:11 -0700

Such a busy lady, that Kate Moss. Less than a week ago, she announced her forthcoming hair care line, and now the ad for her signature fragrance is out. It's a little darker than what you might expect, so I'm excited to know what you think. Have a look:

To see one more video featuring the fragrance (Kate talks in it, which is rare!), read more

This video isn't an ad per se; it's more of a promotional video from the fragrance's launch. I just get a kick out of hearing Kate talk. It's so rare that we actually hear her voice!

Love It or Hate It? Diddy's Banned Unforgivable Commercial

BellaSugar — Fri, 14 Sep 2007 15:25:54 -0700

Another day, another fragrance ad that's bound to ruffle a few feathers. Yesterday, it was Tom Ford's crotchtastic photo and now it's Diddy's commercial. MTV has deemed his spot for Unforgivable Woman too racy to air. But he refuses to edit it, so now it's online. It's supposed to be sexy, but to me, it seems more cheesy than anything else. Take a look and let me know what you think.

Love It or Hate It? Tom Ford For Men Campaign

BellaSugar — Thu, 13 Sep 2007 13:07:10 -0700

We've already seen a few ads for Tom Ford For Men, the new fragrance that hits Saks on September 24. As it turns out, those were the tame ones! Tom and photographer Terry Richardson saved their raunchiest photos for the website, where you can see some ads that are definitely not safe for work. What do you think of this campaign? Is it sexy, as Tom claims, or tacky? (I bet you can guess what I think.)

How Much Does Packaging Matter To You?

BellaSugar — Fri, 17 Aug 2007 06:00:43 -0700

The other weekend, GiggleSugar and I went to Nordstrom. Even though the last thing I need is another nail polish, I dropped a ridiculous $19 on Chanel Gold Shimmer. Yep, I got suckered in by the sleek black cap and double-C logo. (And of course, the pedicure has already chipped.) How often does packaging make or break a decision?

Australian Schools Let Companies "Teach" Makeup

BellaSugar — Mon, 09 Nov 2009 13:00:55 -0800

I know that marketing in schools is nothing new, but a program in Australia is taking things to a new level. A program called Fashion Roll Call, which is sponsored in part by makeup brand NP Set Cosmetics, is touring all-girl schools around the country. Their goal is to educate girls in fashion and beauty industry careers by presenting a "lunch-time fashion parade" followed by makeup application tutorials taught by makeup artists who work for NP Set.

When I was 13, I probably would have been excited for this, since it means no class and playing with stuff my parents wouldn't let me wear. But as an adult, I have mixed feelings. The cosmetics brand is getting choice branding access to kids in exchange for a few makeup tips. And since this program is being billed as educational, and intended to teach children about the fashion and beauty industries, why no boys or coed schools? There are tons of men in the fashion and beauty industries, and their absence suggests that the informational element here is a thin veneer to make aggressive marketing more palatable. What do you think?

Meet Dr. Zizmor, If You Haven't Already

BellaSugar — Thu, 19 Nov 2009 04:00:59 -0800

If you're a New Yorker, then you must be familiar with Dr. Jonathan Zizmor, the board-certified dermatologist. For three decades, he's been advertising his skin-saving services in a series of shiny, cheery subway ads. Of course, it hasn't all been rainbows for Dr. Z - his license was suspended for three years. He's back in business, though, and his advertising is just as trippy as ever:

Seeing this commercial wouldn't push me to make an appointment, but clearly his advertising has paid off. Celebrity dermatologists like Dr. Brandt and Dr. Gross might draw the A-list names, but there's hardly a New Yorker who doesn't know of Dr. Z. Would seeing his ad make you pick up the phone, or are you wary of doctors who advertise their services?

Pamela Anderson and Ellen Seal the Deal

BellaSugar — Wed, 11 Nov 2009 12:06:29 -0800

Pamela Anderson has two new fragrances out, and when she went on Ellen to discuss them, hilarity ensued. Ellen was adorable, Pamela was refreshingly honest about how much of the price of high-end perfume comes from expensive advertising, and her descriptions of her fragrances makes this clip well worth watching.

Peter Thomas Roth Brows To Die For Sweepstakes Rules

BellaSugar — Fri, 06 Nov 2009 10:52:41 -0800

NO PURCHASE NECESSARY TO ENTER OR WIN. MAKING A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. This giveaway is sponsored by Sugar Publishing, Inc. (owner and operator of BellaSugar.com), having an address of 111 Sutter Street, 15th Floor, San Francisco, CA 94104.

ELIGIBILITY:  Open only to permanent legal U.S. residents physically residing in the fifty (50) United States of America and the District of Columbia. Employees of Sponsor and its respective parents, affiliates, subsidiaries, and advertising and promotion agencies and any other entity involved in the development or administration of this Contest, and their immediate family members or household members are not eligible to participate in or win the Contest. All prizes won by minors will be awarded to their parents or legal guardians on their behalf. Winners may be required to sign an Affidavit of Eligibility and complete relevant tax forms as a condition to the delivery of the applicable prize. Void where prohibited by law. All applicable federal, state and local laws apply.

HOW TO ENTER:  No purchase is necessary to participate in the Contest. To enter, you must log into your profile at BellaSugar.com or any PopSugar Network site (or register for a profile at http://www.onsugar.com/user/register), navigate to bellasugar.com and take and complete the quiz as described on the entry page between 11:30 p.m. on November 8, 2009 and 5 p.m. on November 9, 2009 (the “Entry Period”). Entries generated by script, macro or other automated means are void. Normal time, toll, connection and usage rates, if any, charged by your Internet service provider will apply. All entries become the property of the Sponsor.

By registering and taking the quiz, you will be agreeing that your registration and any other information collected in connection with the Contest may be used by Sponsor in accordance with Sugar Publishing, Inc.’s Privacy Policy and may be shared with Sponsor’s affiliated business entities, and that you automatically opt-in to receive email, text messages or other communications from Sponsor. You may subsequently opt-out of the receipt of such email or communications by following the directions in the email, communications or by contacting Sponsor directly.

All registrations must include entrant's valid email address. The email address provided by online entrants will be the identity of the entrant and, if selected for a prize, the identity of the winner. We expressly reserve the right to disqualify any entries that we believe in good faith are generated by an automated program or via scripts. By participating, all entrants agree to abide by these Official Contest Rules.

PRIZES:  At the end of the Entry Period, there will be one (1) drawing in which one (1) potential Grand Prize winner shall be selected from all eligible entries received during the Entry Period by employees or representatives of the Sponsor to receive the Grand Prize of Peter Thomas Roth Brows To Die For (retail value = $85). In no event shall the Sponsor be obligated to award more prizes than the number of prizes stated in these Official Contest Rules. No substitutions (including for cash) are permitted, except that Sponsor reserves the right to substitute a prize of equal or greater monetary value for any prize. All prizes won by minors will be awarded to their parents or legal guardians on their behalf. Winners shall be responsible and liable for all federal, state and local taxes on the value of their prize. To receive a complete list of winners or a copy of the Official Contest Rules, send a self-addressed stamped envelope to Prize Fulfillment, Sugar Inc., 111 Sutter Street, 15th Floor, San Francisco, CA 94104. Specify winner's list or rules on your request.
Please allow 6-8 weeks for prize delivery.

SELECTION : The winning entry will be chosen at random. The number of eligible entries received determines the odds of winning. In the event of a dispute regarding the identity of the person submitting the entry, the entry will be deemed to be submitted by the person in whose name the e-mail account is registered. The Contest will be conducted under the supervision of the Sponsor. The decisions of the Sponsor are final and binding in all matters relating to this Contest. The winners will be notified by email and/or by private message through the winner’s teamsugar.com account; Sponsor reserves the right to determine the method of notification. Winners must claim their prize within three (3) business days after the date of notification of such prize. A Contest winner's failure to respond to the prize notification within the specified three (3) business days will be considered such Contest winner's forfeiture of the prize and an alternate winner may be selected from the pool of eligible entries. If an entrant is found to be ineligible, an alternate winner may also be selected from the pool of eligible entries. Sponsor reserves the right to ship prizes directly to the email and/or mailing address provided by winners during their entry to the Contest. Each entry submitted in response to the Contest and in accordance with the rules will constitute an official entry. One entry per person. Duplicate entries will be void. All entrants agree to abide by these Official Contest Rules. All entries become the property of the Sponsor.

GENERAL CONDITIONS AND RELEASES:  An entrant or winner may be disqualified from the Contest if he or she fails to comply with each provision of these Official Contest Rules, as determined in the sole discretion of the Sponsor. Participation in the Contest is at entrant’s own risk. Sponsor shall not be liable for 1) failed, returned or misdirected notifications based on inaccurate information provided by the winner on the contest entry form, 2) entries and responses to winner notifications which are lost, late, incomplete, illegible, unintelligible, postage-due, misdirected, damaged or otherwise not received by the intended recipient in whole or in part or for computer or technical error of any kind, 3) any electronic miscommunications or failures, technical hardware or software failures of any kind, lost or unavailable network connections, or failed incomplete, garbled or delayed computer transmissions which may limit an entrant's ability to participate in the Contest, 4) any technical malfunctions of the telephone network, computer on-line system, computer equipment, software, program malfunctions or other failures, delayed computer transactions or network connections that are human, mechanical or technical in nature, or any combination thereof, including any injury or damage to entrant's or any other person's computer related to or resulting from downloading any part of this Contest or 5) any warranty of fitness or merchantability of any prize or the function or operation thereof, which shall be the sole responsibility of the manufacturer of the prize. Sponsor does not make any, and hereby disclaim any and all, representations or warranties of any kind regarding any prize. Unless prohibited by applicable law, your entry constitutes your permission to use your name, photograph, likeness, voice, address (city and state) and testimonials in all media, in perpetuity, in any manner Sponsor deems appropriate for publicity purposes without any further compensation to such entrant. By entering or accepting a prize in the Contest, winners agree to be bound by these Official Contest Rules and to conform to all federal, state and local laws and regulations. When applicable, the winner (or, if the winner is a minor, the winner's parent or legal guardian) may be required to execute and return to Sponsor within five (5) business days an Affidavit of Eligibility and a Liability and Publicity Release to be eligible for the prize or an alternate winner will be selected. Winner may be required to furnish proof of identity, address and birth date in order to receive a prize. 

By entering, an entrant agrees to release and hold harmless Sponsor and its respective parents, subsidiaries and affiliated entities, directors, officers, employees, attorneys, agents, and representatives from any damage, injury, death, loss, claim, action, demand, or other liability (collectively, “Claims”) that may arise from their acceptance, possession and/or use of any prize or their participation in this promotion, or from any misuse or malfunction of any prize awarded, regardless of whether such Claims, or knowledge of the facts constituting such Claims, exist at the time of entry or arise at any time thereafter. Any person attempting to defraud or in any way tamper with this Contest will be ineligible for prizes and may be prosecuted to the full extent of the law. Sponsor reserves the right to modify these Official Contest Rules in any way or at any time. Sponsor reserves the right, in their sole discretion, to cancel or suspend this Contest should viruses, bugs or other causes beyond their control corrupt the administration, security or proper play of the Contest. In the event of cancellation or suspension, Sugar shall promptly post a notice on the Contest entry page to such effect. This Contest shall be governed by California law. By participating in this contest, entrants agree that California courts shall have jurisdiction over any dispute or litigation arising from or relating to this Contest and that venue shall be only in San Francisco, California.  Please allow 6-8 weeks for prize delivery.

Tarte Treasure Chest Sweepstakes Rules

BellaSugar — Thu, 05 Nov 2009 10:56:43 -0800

HOW TO ENTER:  No purchase is necessary to participate in the Contest. To enter, you must log into your profile at BellaSugar.com or any PopSugar Network site (or register for a profile at http://www.onsugar.com/user/register), navigate to bellasugar.com and take and complete the quiz as described on the entry page between 11:30 p.m. on November 6, 2009 and 5 p.m. on November 7, 2009 (the “Entry Period”). Entries generated by script, macro or other automated means are void. Normal time, toll, connection and usage rates, if any, charged by your Internet service provider will apply. All entries become the property of the Sponsor.

PRIZES:  At the end of the Entry Period, there will be one (1) drawing in which one (1) potential Grand Prize winner shall be selected from all eligible entries received during the Entry Period by employees or representatives of the Sponsor to receive the Grand Prize of a Tarte Treasure Chest (retail value = $52). In no event shall the Sponsor be obligated to award more prizes than the number of prizes stated in these Official Contest Rules. No substitutions (including for cash) are permitted, except that Sponsor reserves the right to substitute a prize of equal or greater monetary value for any prize. All prizes won by minors will be awarded to their parents or legal guardians on their behalf. Winners shall be responsible and liable for all federal, state and local taxes on the value of their prize. To receive a complete list of winners or a copy of the Official Contest Rules, send a self-addressed stamped envelope to Prize Fulfillment, Sugar Inc., 111 Sutter Street, 15th Floor, San Francisco, CA 94104. Specify winner's list or rules on your request.
Please allow 6-8 weeks for prize delivery.