L'Oréal Debuts Ammonia-Free Permanent Hair Dye
L'Oréal's new INOA (Innovation No Ammonia) permanent dye is debuting to a lot of fanfare, since ammonia is not only damaging to your hair shaft, but it's bad for your health as well. Only thing is, ammonia-free permanent colors have existed for years already — they just never caught on in most salons. And L'Oreal's even put out an ammonia-free permanent color before: Natural Match, which was Read more








