Just when you think you've seen everything, along comes colorOn Instant Eye Shadow Applicator, which does for eyes what Lee Press-On Nails do for your fingertips. Developed by makeup artist Irina Iosilevich, the product is essentially eyeshadow deposited on an eyelid-shaped applicator. To apply it, you peel back the applicator, press it to the closed eyelid, rub the shadow on, and set it with included powder.