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Packaging
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Is Light-Up Packaging a Brilliant Idea?
As if the fluorescent lights at megamarts weren't lovely enough, soon you'll see flashing lights while you shop. NXT, a new line of paraben-free men's grooming goods, isn't spending its money on a huge advertising budget. Instead, it's relying on innovative packaging to draw shoppers in.
How Much Does Packaging Matter To You?
The other weekend, GiggleSugar and I went to Nordstrom. Even though the last thing I need is another nail polish, I dropped a ridiculous $19 on Chanel Gold Shimmer. Yep, I got suckered in by the sleek black cap and double-C logo.
How To: Make Your Cosmetic Containers Sparkle
A lot of you are in love with the crystal-adorned Vaseline container from Monday's blush post, so I thought I'd tell you how you can make it at home. In fact, you could dress up almost any classic beauty buy this way, making even the most routine grooming products into objets d'art in your loo.
Swarovski makes crystals that you can individually glue onto the Vaseline container, but i think this approach takes too much time and money.
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What's Your Favorite Product Packaging?
The Lolita Lempicka apple has to be one of my all-time favorite product designs. It's so pretty and so utterly unique, and it fits perfectly into the palm of my hand. What about you?
Reese Witherspoon Talks About Her New Fragrance
What do you get when one of Hollywood's most popular and powerful A-listers releases a fragrance? In Bloom ($34), the new Avon scent from Reese Witherspoon. Over the course of two years, the self-proclaimed girly-girl was involved in practically all aspects of the perfume-making experience, from helping to select the fragrance's notes to providing input on her inaugural scent's packaging, bottle design, and name.
Has Heidi Klum Made the Perfect Lipstick?
Did you know that Victoria's Secret Beauty is one of the best-selling brands in the country? Yep. Who knew?
Lipstick Packaging Doesn't Matter — Except When It Does
When you buy a beauty product, much of your money goes to the costs of marketing and fancy packaging. It's just how it is, which is why I don't go for design alone in most cases. For some items, I don't care about aesthetics — it's not like my eye makeup remover has to be in a stunning bottle.
Do You Use Fancy Deodorant?
A few weeks ago I received a sample of Donna Karan Cashmere Mist Deodorant ($18), and I have to confess, since I'm so used to wearing your basic drugstore varieties, like Tom's of Maine or Secret, I have yet to try it out. It's not like I'm opposed to the fragrance, it's more that I'm unaccustomed to it and the shiny packaging it brings to the table. If you wear deodorant, are you all for the inexpensive drugstore varieties, or do you like fancier department store options?
SJP Channels Carrie B. For Her New Fragrance
Can't get enough SATC? You'll like this news, then. Sarah Jessica Parker is launching a new scent, called SJP NYC, in conjunction with the release of Sex and the City 2 next May.
Win a Make Up For Ever Prize Package from Sephora!
Make Up For Ever founder Dany Sanz started out as a painter before developing her cosmetics line, treating her makeup products like an artist would work with a color palette. And now, it's your turn to channel your inner artist if you're chosen winner of this prize package chosen by our friends at Sephora!
Every day this week we're giving away four products from the Make Up For Ever collection.
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