Ralph Lauren's latest fragrance, Ralph Wild ($32-$59), is meant to appeal to a younger crowd. The scent is housed in a sporty, bright red bottle, and the advertisements display the peppy slogan: "Go Ralph Wild!" The notes are unapologetically sweet: wild strawberries, watermelon, cherry blossom, and jasmine, with some sandalwood and amber tossed in at the back of the list for good measure.