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Ralph Lauren Fragrances has gone interactive! They have just launched a new website called, ralphrocks.com to celebrate the release of their new floral, citrus and woodsy scent for women, also called Ralph Rocks, $59. It is packed in a bright orange bottle that oozes just about as much energy as their new website does. The new site is definitely geared towards a younger shopper. The tag line Read more
Ralph Lauren's latest fragrance, Ralph Wild ($32-$59), is meant to appeal to a younger crowd. The scent is housed in a sporty, bright red bottle, and the advertisements display the peppy slogan: "Go Ralph Wild!" The notes are unapologetically sweet: wild strawberries, watermelon, cherry blossom, and jasmine, with some sandalwood and amber tossed in at the back of the list for good Read more
Would you be confused by these two logos? On Friday, a New York federal judge seemed to think so, ruling that the US Polo Association (USPA) cannot use a horse-and-rider image, along with the word "polo," when marketing its own fragrances. The reason? The similarities to Ralph Lauren's Polo fragrance line would cause consumer confusion, not to mention violate the fashion brand's "substantive Read more
When it comes to setting the scene for romance — as in Ralph Lauren Romance, the soft floral fragrance that launched in 1998 — you can't go wrong with the Argentinian countryside. Polo player Nacho Figueras and his photographer wife, Delfina Blaquier, star in the fragrance's new Bruce Weber-directed spot. The first Romance campaign to be filmed in color, it was shot on location at Delfina's Read more
Glamour magazine and Ralph Lauren Romance teamed up for a survey on modern romance, and the results from the 1,000-person study reveal that fragrance plays a key role in dating. A full third of people polled remember what their significant other smelled like on their first date, and a whopping 73 percent of people's "lucky date items" are fragrances. To see my take on the findings, just keep Read more
Lithuania has announced that it's concocted its own national perfume called "Feeling Lithuania." The scent, according to creator Mindaugas Stongvilas, is "representing Lithuania and the Lithuanian character. For Lithuanians to identify themselves with this perfume, we've added the smell of wood fires that can be associated with pagan rituals, as well as moss and wildflowers." Yep, nothing like Read more
There's something about this vintage ad for Revlon Jontue that makes me want it. I'm thinking it's because the commercial involves mist and horses and reminds me of The Princess Bride. Launched in 1975 with the tag line "Sensual... but not too far from innocence" (oh, that age old dilemma of womanhood), Jontue includes old-school notes like bergamont, tuberose, gardenia and sage. Even into the Read more
Busy guy, that Ralph Lauren. Next week, he's launching a new fragrance at Bloomingdale's before rolling it out everywhere else in September. Notorious is an eau de parfum created by perfumier Olivier Gillotin that contains notes of sweet vanilla, black currant, bergamot, white peony, carnation, pink peppercorn, aged patchouli, iris, musk, orris and just wait. . . . chocolate cosmos (sadly, this Read more
Ever since I was a little girl I've loved the smell of Anais Anais by Cacharel. My mother always had a bottle in her bathroom growing up — which totally might have something to do with my adoration for it — and for years this fragrance has remained my staple scent. No matter where I am, Anais Anais feels right for any occasion. Sure, over the years, I've grown to love other classic and Read more
