Featured
Retro Beauty
Sugar Editorial Picks
Lynda Carter's Beauty Secrets
Oh, man. I already liked Lynda Carter for playing Wonder Woman, but after unearthing this video from her '80s makeup video, I think it's love. "Don't be afraid to express yourself," she says.Who Couldn't Use Some Pazazz? (Uh, Me.)
One of the best (or worst?) parts of the internet is its ability to archive just about anything. For instance, take this Clairol ad. I remember seeing it, thinking the hairstyles were amazing, and begging my mother to buy the tinted mousse that would make me as cool as the women in the commercial.Perm Sales Are Up; The '80s Are Back
When model Agyness Deyn started dressing like Max Headroom, I figured it was just a harmless nod to '80s style. But now, I'm worried that the decade's look coming back in a bigger, more nefarious way. In Britain, the perm is back in a big way:
Sales of do-it-yourself permanent wave kits have climbed 50 percent in the past year, according to Superdrug.
Other Search Results
10 Funny Retro Beauty Ads
Advertising hasn't always been the sophisticated psychological exercise it is today. It took decades of focus-grouping to find out what really works, and decades more to convince ad execs that women didn't respond well to being openly told their intolerable body/breath stank was keeping them from snagging a husband. You may not like some modern marketing strategies aimed at women, but click through here and have a laugh at some truly ridiculous old sales pitches.
Beauty Flashback: Pantene
Don't you just love how commercials attribute awesomely vague life-changing experiences to a particular product? "It won't happen overnight, but it will happen." But when, when will it happen?Best of Bella
- Halloween how-to: Jane of the New Moon Volturi.
- Fall haircut trends, with styles for every length.
- Tricks to keep your mascara from smudging.
- 10 absolutely absurd retro beauty ads.
- LC's stylist tells you how to get her cute double braided style.
- Which famous face inspired this fragrance?
- Get Joan from Mad Men's gorgeous wedding makeup.
- Blair + Chuck 4 EVA — the Gossip Girl beauty quiz.
- In which Bella falls hard for a $5.99 shampoo.
- What do you know about deodorant?
Beauty Ads From the Sixties
The other night, I came across some great retro beauty ads from a Flickr user named Sugarpie Honeybunch. It's fascinating to look at beauty trends of the past, but it's just as interesting to see how the design aesthetics (and diversity of models) have changed over time. Take a look, and then pop over to Sugarpie's photo stream to see even more.
Who Wore the Retro Look Better at amfAR?
At last night's amfAR fund-raising event in Milan, stars showed up to help stir up cash for AIDS research. And while everyone was no doubt looking forward to a HIV-free future, two women looked to the past for their retro style. Dita Von Teese dazzled in her trademark '50s-style pinup glamour, whereas Linda Evangelista looked like a sophisticated '30s film star.
Beauty Flashback: Bold Hold
Do you need to get a grip or, dare I say, a Bold Hold? Well, I sure do . .
Beauty Flashback: Gee, Your Hair Smells Terrific
I'm too young to remember when Gee, Your Hair Smells Terrific was on shelves, but gee, I can't imagine why a shampoo with a ridiculous name didn't stick around. Ah, but you can't keep a good thing down for long, which is why the shampoo and conditioner are back. I think I'll pass.
More on BellaSugar
Fall Award Season
Top Brands
Taschen
Just Cavalli
Cheap Monday