BellaSugar

Four Smart Ways to Shop Duty-Free

BellaSugar — Mon, 22 Jun 2009 10:00:22 -0700

When duty-free shopping calls, do you answer the call? There are some bargains to be found, but not always. If you really want to get the most beauty bang for your buck, follow these tips before you stop to shop.

View Slideshow ›

Less Is More or More Is More?

BellaSugar — Mon, 26 Jan 2009 10:00:54 -0800

Whether we love it or hate it in the end, it's great to see celebrities take risks with their looks. I've gathered some contrasting photos where one beauty detail is more exaggerated or less exaggerated in each picture. To make it fair, I'm only comparing the same celebrity with herself – so get started and let me know if you like a big impact or a more subtle look. Source

View Slideshow ›

Shu Uemura Gets Instinctive For Fall

BellaSugar — Thu, 11 Sep 2008 10:00:25 -0700

While I was getting my lashes on at Shu Uemura, another Sugar girl was experiencing a new look of her own. Makeup artist Nicky Posley worked his magic, and presented us with the 2008 Fall Mode Collection called Instinct. "This collection is all about femininity, sensuality, and deep rich color," he said. Read on to see how to get the look.

View Slideshow ›

See the Latest Beauty Gadgets from Japan!

BellaSugar — Thu, 28 Aug 2008 09:00:05 -0700

The seventh Diet and Beauty Fair wrapped up in Tokyo yesterday, and its offerings go far beyond lip gloss and face masks. The trade show featured unusual, up-and-coming, and just plain bizarre beauty treatments. Have a look at some of the strangest. Source

View Slideshow ›

Beverly Hills, 90210: Iconic Missteps

BellaSugar — Fri, 22 Aug 2008 08:00:08 -0700

While Buzz is counting down the days until the premiere of the new 90210, I'm content to bask in the nostalgic glory of the original series. As a young teen, I so wanted to look like Brenda (and not just because my mom looked like Shannen Doherty). Now I look back and cringe - and so can you, when you see some of the highs and lows of the Beverly Hills crew.

View Slideshow ›

The Beauty Ads Celebs Don't Want You To See

BellaSugar — Tue, 19 Aug 2008 08:00:01 -0700

Celebrity endorsements are big overseas - just ask Angelina, Anne, Jennifer, or any of the other famous people who've appeared in beauty ads in Japan and Korea. For a day or two of work, these stars can earn more than $2 million by endorsing lipstick, mascara, or shampoo. Read on to see who's raking in the bucks (and who's hoping you won't have to see her practice her swordsmanship).

View Slideshow ›

Beauty Ads From the Forties

BellaSugar — Tue, 22 Jul 2008 10:03:42 -0700

During World War II, Rosie the Riveter symbolized legions of American women who worked outside the home. When they could afford it, they'd treat themselves to a lipstick or bottle of nail polish - and big business was happy to encourage them to do so. As beauty companies tapped into women's new earning power, they simultaneously appealed to consumers' patriotism during the war years. Browse these ads to see the intersection of glamour and wartime belt-tightening, along with a few corny ads that will make you laugh. Source

View Slideshow ›

Vintage Beauty Ads from the Thirties

BellaSugar — Wed, 16 Jul 2008 09:00:22 -0700

In an age of boob jabs and moms saving for cosmetic surgery for their daughters, it's hard to believe that only a few decades ago, our ideals of beauty were so different. The '30s were a simpler time, and because of the Great Depression, makeup truly was a luxury for most Americans. That's why you'll see, among ads for Coty perfume and Bourjois lipstick, a few hard pitches for now-essential items such as toothpaste. Celebrity endorsements weren't as important, but glamour - along with a hefty dose of European inspiration - was essential. Take a look! Source

View Slideshow ›

Simply Irresistible: A Collection of Vintage Ads

BellaSugar — Wed, 09 Jul 2008 07:00:32 -0700

Since many of you enjoyed these vintage ads from the '50s, I wanted to share some more from the Ad Access collection at Duke University. All of them highlight Irresistible, a now-defunct fragrance and makeup brand from the 1930s. Take a look!

View Slideshow ›

Beauty Ads from the Fifties

BellaSugar — Tue, 08 Jul 2008 07:00:03 -0700

Advertisements weren't always Photoshopped beyond recognition as they are today. That's not to say they weren't retouched - and in fact, many ads featured illustrations rather than photographs. Check out these vintage beauty pages from Duke University's Ad Access to see how marketers tried to woo consumers 50 years ago.

View Slideshow ›