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Australian Schools Let Companies "Teach" Makeup
I know that marketing in schools is nothing new, but a program in Australia is taking things to a new level. A program called Fashion Roll Call, which is sponsored in part by makeup brand NP Set Cosmetics, is touring all-girl schools around the country. Their goal is to educate girls in fashion and beauty industry careers by presenting a "lunch-time fashion parade" followed by makeup application tutorials taught by makeup artists who work for NP Set.
Beauty Byte: Rimmel Is Reamed for Its Kate Moss Ad
Ruh roh! First it was L'Oreal that got a lashing, now it's Rimmel. The British beauty company is in hot water because of its ads for Magnif'eyes.
Lying L'Oreal? Cosmetics Giant Slapped on the Wrist for Misleading Ads
Due to an eagle-eyed couch potato in the UK, L'Oreal is under fire for having misleading ads. A commercial for Telescopic mascara features Penelope Cruz looking long-lashed and lovely. It also promised that women could have "up to 60 percent longer eyelashes" with the mascara.
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Reader Review of the Day: Revlon ColorStay Ultimate Liquid Lipstick
Revlon's new liquid lipstick has a slick ad campaign featuring the beautiful Jennifer Connelly and a tagline promising that the product "has it all." But is there really such a thing as truth in advertising? Reader Jenzene says not so much.
Product Review: Completely Bare Wax Works
Since it's Beach Week here at BellaSugar, I thought I'd talk about a new at-home waxing kit I tried out. It's from Completely Bare, a New York-based spa specializing in nearly painless hair removal. I confess, I scoffed at the idea of a pain-free bikini wax, but after getting a freebie coupon in a Fashion Week goody bag this past February, I decided to try it.
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