BellaSugar

5 Waterproof Mascaras For the Beach and Beyond

Brittney Stephens — Thu, 30 Jun 2011 06:00:00 PDT

Summer has just begun and we're smack-dab in the middle of wedding season. So whether you're tearing up the ocean or tearing up at a touching ceremony (you have to love homophones), you're going to need a resilient, long-lasting waterproof mascara. There are lots of great ones out there, but to help you narrow them down, here are five top picks.

Hey, Slick: How to Look Dewy (Not Shiny) in Photographs

BellaSugar — Thu, 24 Jun 2010 06:00:11 PDT

Next month, a Sugar staffer is getting married. Hooray! On the big day, our bride wants to appear radiant and dewy, but not shiny, in photographs. So I asked Avon's Global Creative Color Director, Jillian Dempsey, for her expert opinion on the topic. Best of all, her advice applies not to just brides, but bridesmaids, or anyone who wants to reduce the glare of a shiny, not-so-happy forehead in photos. To find out Jillian's tips, just keep reading.

10 Brilliant Beach-Proof Hair and Makeup Ideas

BellaSugar — Tue, 01 Jun 2010 12:00:13 PDT

Hitting the beach can be problematic when it comes to your makeup. All the things that are great about the seashore - the sand, the surf, the soft, salty, humid breeze - cause regular beauty products to run, melt, and just plain fail. And that's where these products come in. They're designed to be sweat-proof and waterproof and to keep you pretty. For some brilliant beach-ready finds, just keep reading.

Protect Yourself From Snow and Rain With Waterproof Makeup

BellaSugar — Thu, 11 Feb 2010 10:00:06 PST

How are you holding up, snow-bogged East Coasters? Over the past few days, it's been wet weather all around, as moderate-to-heavy rain has slammed several other areas throughout the US. Couple that with high winds, and we're talking some serious beauty interference. This is where waterproof makeup comes into play. Often manufactured with special waxes, polymers, or a certain type of dimethicone to lock pigments into place, just about every kind of makeup from brow enhancers to mascara to foundation has its waterproof counterpart. Check out a few below for some inspiration, including some remover options specifically made to dissolve these stay-put formulations:

MAKE UP FOR EVER Super Lip Gloss - $16.00	It Cosmetics "Get Wet" Waterproof Bronzer and Highlighter 0.62 oz Everyday Free Shipping Auto Delivery Eligible 100% color guarantee Email A Friend Write a review - Sold Out
Waterproof Shadow Liner Duo - Sold Out	Trish McEvoy Finish Line - $24.00
MAKE UP FOR EVER Waterproof Eyebrow Corrector - $19.00	Urban Decay 24/7 Glide-On Lip Pencil - $19.00
Givenchy Lip Liner - $25.00	Clinique Almost Makeup SPF 15 - Sold Out
Painting Liner - $25.00	Boots No7 Stay Perfect Eye Mousse, Fudge - $7.99
Urban Decay Cream Shadow - Sold Out	M·A·C Powerpoint Eye Pencil - Sold Out
Estee Lauder Maximum Cover Camouflage Makeup for Face and Body SPF 15 - Sold Out	DiorSkin Forever Extreme Wear Flawless Makeup SPF 25 - Sold Out
Diorskin forever makeup compact - Sold Out	Lancome effacernes waterproof protective undereye concealer - Sold Out
It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Natural Medium (Light Medium) - $24.00	Too Faced Lash Injection Pinpoint Antidote Eye Make-Up and Waterproof Mascara Remover 3 oz - Sold Out
Laura Mercier Eye Makeup Remover - Waterproof - Sold Out	SEPHORA COLLECTION FACE 30 Waterproof Eye Makeup Removing Pads - Sold Out
Maybelline Cover Stick Waterproof Concealer - Sold Out	Stila Stay All Day Waterproof Liquid Eye Liner, Black - $20.00
Rimmel London New Volume Flash x 10 Waterproof Mascara - Sold Out	Benefit Cosmetics BADgal Waterproof Mascara - $19.00

What Makes Mascara Waterproof?

BellaSugar — Wed, 25 Feb 2009 11:00:53 PST

With tons of mascara out there, both waterproof and not, I always assumed personal preference was the driving force behind purchases. I have a pal who purposely stocks a water-repellent tube during the cold months (and for sappy movie dates) whereas others wear only waterproof even on happy days. So, what's the big difference?

Well, as I embarked on my latest research mission, I hoped for an easy answer . . . but no dice. It seems likely that what makes makeup waterproof is the presence of fats, oils, or waxes, as all three of those are hydrophobic - that is, resistant to moisture. (It makes sense that cosmetic companies would keep exact mixtures a secret, as competitors would want to include whatever worked best.)

But speculation is never that satisfying for Detective Bella so next I set out to compare the ingredients of one of my favorite mascaras, Diorshow vs. Diorshow Waterproof. Get my results when you

read more. Tackling just the first five ingredients in each product, I found a few differences. In its top five ingredients alone, the waterproof version had three waxes (beeswax, candelilla wax, and carnauba wax), water, and isododecane, a mixture of highly branched isoparaffins. However, the regular Diorshow had only one wax in the top five (beeswax). In this case, speculation proves true: Wax helps this waterproof mascara stand the test of time. Source

Doing Drugstore: Maybelline Define-A-Lash Waterproof Lengthening Mascara

BellaSugar — Thu, 27 Mar 2008 13:00:02 PDT

"No clumps!" the green packaging for the new Maybelline Define-A-Lash Waterproof Lengthening Mascara shouted at me. Zero, zip, zilch, nada? That's a tall order as far as I'm concerned. I was skeptical, but intrigued enough by the grandiose claim to drop $7.50 and give it a shot.

The mascara comes in a sleek, futuristic green tube, and the wand is slightly curved. The wand has widely spaced, short bristles (which are supposedly what prevents the clumping) but it looks like something that couldn't possibly deposit a thick coat of color onto my lashes. But looks can be deceiving, and the reality is that it's ergonomically designed for each bristle to snuggle in between each of your lashes, resulting in a thorough and mostly nonclumpy application of color. The thinness of the wand also allowed me to reach the inner-corner lashes without poking myself in the eye.

To see some before and after shots,

read more. To really test out this no-clumps claim, I loaded my lashes with three coats. By the end, there were a few lashes sticking together, and maybe a few teensy clumps, but nothing compared to what I usually get with multiple coats of other mascaras. The trick is to go slowly and wiggle the brush to keep lashes separated. The best part was that I experienced no smudging or flaking at any point throughout the day. Keep in mind, if you have particularly sparse lashes, this is not the mascara for you because it doesn't do much to pump up the volume. But for those of you who want extra definition and a bit of length, I would suggest giving this one a shot. It's not online many places, but you can pick it up at Ulta. Here's what it looks like on. The left is the eye with the mascara, on the right is my naked eye: And here you can see on the left, my defined lashes! Have any of you tried this product? Let me know what you thought of it!

Do You Wear Waterproof Mascara Ever?

FabSugar — Thu, 26 Apr 2007 00:44:44 PDT

Carrie Underwood's Fresh-Face Secret? Yes Please.

Sponsor — Tue, 10 Jan 2012 03:00:00 PST

Don't think a cleanser can go beyond the basics? Carrie Underwood begs to differ. Olay 2-in-1 Daily Facial Cloths thoroughly cleanse skin deep down to the pore, removing dirt, oil, and makeup - even your super-duty-waterproof mascara. Don't believe it?

Take it from Carrie:
"It's hard to find eye makeup remover that doesn't burn your eyes. The Daily Facials don't burn anything and take off all of the layers of makeup I've managed to put on my face for concerts."

So take off your makeup each night by combining soap-free cleansers and conditioners infused with beta hydroxyl that go beyond basic cleansing to gently exfoliate and condition skin with essential Olay moisture (score!).

Add Some Sparkle to Your Holidays With Glittery Blue Shadow

Jaime Richards — Wed, 14 Dec 2011 10:58:00 PST

Paula Patton is stunning no matter what she's wearing, but at yesterday's Mission: Impossible - Ghost Protocol premiere in London, she had an extra sparkle in her eye - literally. The actress looked festive as can be wearing glittery blue shadow that perfectly enhanced her brown eyes. To re-create the look, waterline the entire eyes with a waterproof eyeliner in black. Then, create the illusion of thicker lashes by applying a black pencil liner to the upper lash lines, lightly diffusing the line with a smudger brush. Top off with a charcoal shadow on the lids, two layers of black mascara on the upper lashes, and the glittery-blue shadow of your choice on the lower lash lines and inner corners of the eyes. A neutral gloss and true pink blush will keep it from looking overdone.

NYX Glitter Powder - $2.99	Shiseido Shimmering Cream Eye Color - $25.00
LA Splash High Impact Mineral Matte Eye Shadow - $6.99	Too Faced Glamour Dust Glitter Pigment - $17.00
Milani Crystal Eyez Sparkling Eyeshadow - Sold Out	NYX Candy Glitter Liner - Sold Out
Urban Decay Heavy Metal Glitter Eyeliner, Spandex - $18.00	Stila Sparkle Waterproof Liquid Eyeliner - Sold Out
LORAC Sparkle Pencil Eye Shadow/Liner, Midnight Sparkle - $18.00

What We're Sweet On: The Cleanser That's Just For Mascara

Miriam Lacey — Sun, 04 Dec 2011 07:00:26 PST

Leave it to the lash-obsessed people at Talika to formulate a makeup remover that's supposed to "feed" your fringes. Their new Lash Conditioning cleanser ($24) is an impressive blue gel that handily removes any mascara, even the waterproof variety. The directions suggest you pump cleanser onto a cotton pad and then swipe it across your lashes, but it's actually more effective to soak a square of toilet paper in the stuff and do it that way. You also don't have to rinse afterward, although doing a little clean up around your eyes certainly isn't a bad idea. We can't speak to whether it really makes lashes stronger, but it definitely does make them feel soft and healthy in a way most drying, alcohol-based makeup removers don't.